Open to opportunities

Camilo Atuesta

@camiloatuesta

Creative marketing strategist and storyteller, leading cross-LATAM brand and influencer campaigns for measurable growth.

Colombia

Message

What I'm looking for

I’m looking to lead emotionally grounded, cross-cultural campaigns—bridging creative vision, digital innovation, and regional insight—to drive measurable brand growth for global and LATAM audiences.

Creative strategist and storyteller with 10+ years of experience leading marketing, branding, and influencer campaigns across Latin America. I specialize in turning complex ideas into emotionally engaging, culturally relevant narratives that drive results.

As Head of Strategy at Japi Jipi, I lead multi-country campaigns across 20+ LATAM markets, overseeing brand, digital, and influencer work that merges creativity with business results. I’ve directed 360° campaigns for global brands like Merck and Novo Nordisk, bridging creative vision, digital innovation, and regional insight.

I’m especially proud of campaigns that translate medical communication into human stories—e.g., Merck’s “Sintomonstruos” (over 5M impressions and 33K followers) and Merck Central America’s “Fertility Calculator” (475K reach and 260% conversion growth). I also build influencer strategies that generate millions of impressions and help teams connect with audiences in culturally meaningful ways.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategy

Current

Japi Jipi

Jan 2018 - Present (8 years 6 months)

Led strategy for emotional branding and regional storytelling at Japi Jipi, overseeing brand, digital, and influencer campaigns across LATAM and the U.S. Directed 360° campaigns across 20+ LATAM markets, including Merck and Novo Nordisk initiatives, and developed influencer strategies generating millions of impressions and 30K+ new followers.

Brand Strategy Creative Strategy Influencer Marketing Cross Cultural Communication Campaign Analytics Leadership Digital Campaigns

Producer & Talent Coordinator

Bogotá Music Market

Jan 2013 - Jan 2019 (6 years)

Managed logistics, talent coordination, and international relations for Bogotá Music Market. Oversaw artist selection, invitations, and event execution for hundreds of local and international talents.

Event Production Talent Coordination International Relations Artist Selection Invitations Event Execution Logistics

Brand & Live Manager

Diamante Eléctrico / Systema Solar

Jan 2016 - Jan 2017 (1 year)

Managed branding, marketing, and live show logistics for Diamante Eléctrico and Systema Solar under Criteria Entertainment. Coordinated brand and event operations for two major Latin music bands.

Branding Marketing Event Coordination

Head of Management Affairs

Gusi

Jan 2016 - Jan 2017 (1 year)

Supported the Colombian artist’s management team in touring, booking, marketing, and press activities for Gusi. Managed relationships with major industry partners, including Sony Music.

Artist Management Booking Marketing Press Coordination Stakeholder Management

Freelance Producer

Giovani Lanzoni Productions / T310 / Absent Papa

Jan 2012 - Jan 2015 (3 years)

Provided production, logistics, and communications support for major Colombia music events, including Estéreo Picnic and Bogotá Music Market. Supported event operations and related communications through freelance work.

Production Event Logistics Communications Support