At DOCTIFY, I served as the dedicated contact for platform users across Ireland, focusing on adoption, retention, and upsell opportunities. I increased active user adoption from 20% to 30% in four months through onboarding check-ins and account reviews.
As a Senior Acquisitions Sales Executive at PEI, I presented solutions and software walkthroughs to C-level executives and key decision-makers. I also developed prospect relationships at trade events and followed up to support conversion and account health.
Before moving into commercial roles, I directed JHEALD COACHING, securing multi-year partnerships with educational institutions and coordinating external coaching staff. At BARNES RFC, I founded and led the U22 development programme, creating a talent pipeline into the senior men's 1st XV.

