Cameron Lanier

I lead marketing and a two-person team for a B2B company selling All-on-X dental workflow products to dental practices in the US and Canada.

• Proposed and led the rebrand from Smart Denture Conversions to Smart On X, unifying several product lines under one brand. Managed the outside brand agency, rebuilt the website, and migrated the store from BigCommerce to Shopify.
• Led every product laun

Produced video, motion graphics, and photography for clients including Coca-Cola, Ragnar Relay, and EdWeek, with decade-long relationships with Musical Theatre West and Palos Verdes Performing Arts Center.

Led content marketing for a product management training and consulting company.

• Built the content engine from occasional output to two webinars a month, a weekly newsletter for a 75K-subscriber list, and two-plus blog posts a month, while managing one direct report and the SEO and paid media agencies, and serving as lead copywriter.
• Grew webinar attendance from about 25% to a typical 30–35%

Led marketing for a B2B manufacturer of telecommunications products.

• Implemented the company's first CRM (HubSpot), building the sales pipeline, lead statuses, custom properties, forms, and chat where no lead process existed. Sales, marketing, and production all adopted it.
• Used search data to steer marketing toward the products buyers were looking for, including building the case for enter

• Grew a video production teaching role into running digital communications and A/V for the whole school, including helping rebuild the website.
• Served as the primary Google Workspace administrator, training faculty on new tools and supporting adoption across the school.

Designed and delivered curriculum in film and video production, combining instruction with hands-on project leadership.

Led student teams in producing a recurring school news broadcast, reinforcing storytelling, collaboration, and production discipline.

Supported live broadcast production for major professional sports teams in a fast-paced, high-stakes environment.

Coordinated across talent, production staff, and technical teams to ensure smooth live operations.

Provided script coverage and development support for feature and television projects.

Evaluated submissions and prepared written analyses to inform pitching and development decisions.

Supported creative executives through research, review, and coordination.

Led video production operations for an award-winning photography and media business, owning workflows, quality standards, and delivery across client and commercial projects.

Built scalable production processes and templates to support consistent output across multiple projects and collaborators.

Partnered on marketing messaging and positioning used across digital and promotional materials.

Led

Co-founded a video production startup focused on educational and commercial content.

Led content development and production operations, building workflows and standards to support high-volume output.

Oversaw post-production teams and delivery for educational series, commercials, and public service content.

Partnered with educators and external platforms to scale original educational programming

Supported live performance operations in a fast-paced, production-driven environment, collaborating across technical and stage teams.

Developed early experience in coordinating complex productions, timelines, and on-site execution.

Apr 2026

May 2021

Jun 2021

May 2021

Film and Media Studies.

Completed foundational coursework in film production prior to transferring to Arizona State University.

Member of the Citrus Singers performance group, serving in leadership roles such as section leader and handbell director.