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Caleb Adams

@calebadams1

Social Media Manager in digital marketing who grew monthly sales by over 100% through Facebook ad campaigns.

At ForeverLivingProductsNigeria, I planned, ran and managed Facebook ad campaigns that grew monthly sales by over 100%. I tested audiences, ad copy, offers and creatives, then adjusted campaigns based on performance.

At VashonCastle and AlaskaCabinRetreat, I managed social media accounts to drive website bookings. I created and scheduled property content, ran campaigns and responded to guest inquiries.

At AfricanYoungEntrepreneur, I created advertising visuals and managed posts, campaigns and sales pitches. I also identified leads and supported customers.

At EncoreLogistics, I reviewed and revised marketing strategies, coordinated the marketing team and managed assigned projects from start to finish. I can also build WordPress and Shopify sites with basic SEO to support online marketing.

Experience

Work history, roles, and key accomplishments

Social Media Accounts Manager

Vashon Castle

Nov 2025 - Dec 2025 (1 month)

Managed the rental property's social media accounts with a focus on driving more bookings through the website. Created and scheduled posts that showcased the property, its amenities and the guest experience to attract travelers.

Social Media Management Content Planning Campaign Management Customer Engagement

Social Media Manager and Salesperson

African Young Entrepreneur

Feb 2021 - May 2021 (3 months)

Created fliers, banners and posters for adverts, and managed posts, campaigns and sales pitches. Identified leads and scheduled presentations to meet pre-need quotas.

Social Media Management Sales Lead Generation Customer Relationship Management

Facebook Ads Expert

Forever Living Products Nigeria

Jan 2020 - Dec 2020 (11 months)

Planned, ran and managed Facebook ad campaigns that grew monthly sales by over 100%. Defined target audiences and tested ad copy, offers and creatives to find what converted best.

Facebook Ads Audience Targeting Campaign Testing Performance Monitoring Creative And Design Training

Customer Service Representative

Forever Living Products

Jan 2020 - Dec 2020 (11 months)

Presented sales pitches to customers by phone, email and in person, using suggestive selling to increase revenue. Created new business plans to uncover opportunities to grow sales and revenue.

Sales Customer Service Training Product Knowledge

Social Media Account Manager

Alaska Cabin Retreat

Sep 2025 - Present (1 year 2 months)

Managed the retreat's Facebook presence with one goal: driving more bookings to the website. Planned and posted content that showcased the cabins, amenities and guest experience to attract prospective guests.

Social Media Management Facebook Ads Content Planning Performance Monitoring