At Delivery Hero (Talabat), I expanded Quick Commerce’s share of the platform from 46% to above 50% within three months, while growing MAUs by 8% quarter over quarter. I also secured €11.7M in incremental growth funding and built the growth model behind a cross-functional expansion plan.
I scaled tPro across 8 MENA markets, increasing customer penetration from 37% to above 45% in five months through lifecycle CRM and in-app journeys. I also partnered with GenAI engineering teams on automated brief-to-creative workflows that cut turnaround time from 10 days to 5.
At Amazon, I directed global go-to-market and integrated marketing for Prime Music and Amazon Music Unlimited across EU, ANZ, and LATAM. I developed the Nudge personalization program across Prime Video, Kindle, and Music, delivering a 50% incremental subscriber lift versus goal and a 20% new-listener uplift across European markets.
Earlier, I developed acquisition and channel strategies at Charles Tyrwhitt, Dixons Retail, and Tamar Marketing. My work included a global acquisition framework that expanded the customer base by 28%, affiliate changes that lifted revenue by 32%, and SEO enhancements associated with an 18% increase in digital customer engagement.
