At Riggs Ward Design, I manage social media and grew the firm’s LinkedIn following about 30% through strategic content development. I use audience research and analytics to shape discoverable content, and turn specialized historical research into copy and visual assets for general audiences.
For Share Your Genius (via Compose.ly), I wrote SEO-driven copy and long-form content and developed content strategy recommendations from SEMrush and Google Analytics research. My work also includes maintaining a museum client’s WordPress site, building email campaigns, and making archival collections accessible through cataloging and finding aids.
