At Harghita Retail / Amigo, I co-launched the group's Shopify webshop and run it day to day, covering pricing, product categories, catalog, and new features. It recorded 1M+ RON in sales in its first nine months.
I own the monthly commercial KPI framework and prepare the webshop's monthly P&L from sales, advertising, supplier, and courier data. I also track product margins, delivery costs, and purchase prices.
I automate recurring pricing and inventory reports with Excel Power Query, pivot tables, and ERP/CRM exports. My analysis includes promotion reviews, top sellers, dead stock, and year-over-year comparisons.
Alongside my full-time role, I founded Purpy, a competitor price-monitoring service now in closed beta. I specified its features and built it by directing AI coding agents, then test releases on real retail data.
