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Brigid Massey

@brigidmassey

Communications Specialist at the University of Florida who created social media campaigns for Florida Sea Grant.

At the University of Florida, I managed social media content for Florida Sea Grant, overseeing its content calendar and executing campaigns to increase awareness and engagement. I also created paid social media ads on META and LinkedIn.

I maintained website content and monitored Google Analytics, and received the 2025 1st Place ANREP award. For UFNDNP, I managed social media content and created marketing materials for conferences and tabling events.

As a Content Designer at the University of Florida, I created content promoting clean boating and the Pumpout Nav App, as well as a social media toolkit for Florida public marinas and partner organizations. Earlier, I worked in pharmaceutical sales at Endo Pharma and Johnson & Johnson, and as a Territory Manager at DuPont.

Experience

Work history, roles, and key accomplishments

Communications Specialist

University of Florida

Dec 2023 - Nov 2025 (1 year 11 months)

Managed social media content for Florida Sea Grant, oversaw the social media content calendar, and executed campaigns to increase awareness and engagement. Created paid social media ads on META and LinkedIn, maintained website content, and monitored Google Analytics.

Social Media Management Content Calendar Campaign Execution Paid Advertising Meta LinkedIn Website Content Google Analytics

Content Designer

University of Florida

May 2022 - Sep 2022 (4 months)

Created social media content for Florida Sea Grant to promote clean boating and the Pumpout Nav App. Developed a social media toolkit for Florida public marinas and partner organizations under the guidance of Florida Sea Grant and the Florida Department of Environmental Protection.

Social Media Content Content Creation Social Media Tools Clean Boating Pumpout Nav App

Pharmaceutical Sales

Endo Pharma

Mar 2007 - Apr 2008 (1 year 1 month)

Promoted primary care and specialty providers, specifically promoting Opana ER, Lidoderm, and Frova. Ranked #1 of 9 in district and #3 of 96 in region.

Pharmaceutical Sales Product Promotion Territory Management Sales Ranking

Pharmaceutical Sales

Johnson & Johnson

Jul 2004 - Mar 2007 (2 years 8 months)

Promoted primary care and specialty providers, meeting or exceeding territory and regional sales objectives. Developed the customer base by building rapport with key customers and identifying new opportunities based on data.

Pharmaceutical Sales Sales Objectives Customer Relationship Management Data Analysis

Territory Manager

DuPont

Jul 2002 - Jul 2004 (2 years)

Handled sales and marketing of Type 6,6 Stainmaster fibers, ranking #2 in the district and in the top 10% nationally. Assisted sales training teams across the East Coast.

Sales Marketing Territory Management Stainmaster Fibers Sales Training