Brian Gregory

Created digital editorial content associated with millions of dollars in online revenue and helped increase digital content traffic by 15% year to date through SEO, GEO, and AEO optimization. Led and mentored a small team of junior writers and instituted a culture of 'Kind Editing'.

Created how-to articles, buying guides, video scripts, ad campaigns, and other creative content for major brands, including a Fortune 40 company. Performed content audits and SEO updates, and mentored associate writers.

Edited and proofread work of associates and guest bloggers for style, content, and readability. Optimized blogs and marketing copy on SEO and SEM web tools and industry best practices.

Created marketing and promotional copy for local businesses and edited highly technical academic work and dissertations. Documented and edited case studies and performed independent research.

Served as editor and consultant for a lengthy resource booklet for parents of children recently diagnosed with autism spectrum disorder (ASD).

Served as editor and consultant for a detailed RFP presentation for a $5M automotive media buy for Hendrick Automotive Group and assisted with design, implementation, and organization of deliverables.

Created and edited web copy including product descriptions, landing pages, and banners, and wrote copy for direct mailers, emails, infographics, blogs, and IT-related articles. A/B tested and optimized emails and maintained an annual editorial calendar.

Created SEO copy with proper cross-linking and clear CTAs for websites, blogs, and social media outlets. Wrote press releases and magazine articles, and conducted research on clients and industry trends.

Earned a BA and Master of Music with an emphasis in pedagogical, research and historical writing.