Brian Copeland
@brian-copeland
I lead digital product design that improves adoption, engagement, and omnichannel experiences.
United KingdomWhat I'm looking for
I lead product design across Racing Post, Pickswise, and Digital Betting Shop Display at Spotlight Sports Group. I led Racing Post’s SmartView and redesigned Pickswise, increasing pageviews by 275% while reducing bounce rate by 30%.
Previously, I led digital map and flight-connections products at Living Map for clients including Star Alliance and British Airways, with a Heathrow trial achieving 93% adoption. I also redesigned Kallidus Learn, winning a UX UK Award for Best Learning Experience, and have run my own design practice.
Experience
Work history, roles, and key accomplishments
Head of Product Design
Spotlight Sports Group
Feb 2021 - Present (5 years 7 months)
Led design for new omni-channel product SmartView across B2C and B2B brands, created multi-brand Design System, and led redesign of Pickswise resulting in 275% increase in pageviews and 30% reduction in bounce rate.
Digital Design Consultant
Applied Wayfinding
Feb 2020 - Jul 2020 (5 months)
Developed digital wayfinding strategy for Google's new UK headquarters at Kings Cross, including planning system for digital integration levels.
Head of Product Design
LivingMap
May 2018 - Jul 2020 (2 years 2 months)
Led team of four designers creating digital map solutions for clients like The Met Museum, Royal Academy of Art, STAR Alliance, and British Airways. Defined new flight connections application and led 120+ passenger proof of concept trial at Heathrow.
UX and UI Designer
Kallidus
Apr 2016 - Feb 2018 (1 year 10 months)
Designed UX/UI for multi-brand SaaS Learning Management platform, created prototypes in Axure, facilitated user research, and led Google Design Sprints.
Owner and Creative Director
Graphic Clinic
Nov 2005 - Apr 2016 (10 years 5 months)
Ran full-service design agency, building client list including Barclays Wealth, V&A, SportsAid, Photobox, and National Galleries of Scotland. Created brand frameworks, websites, brochures, and posters.
Education
Degrees, certifications, and relevant coursework
University of Dundee
Bachelor of Design (Honours), Graphic Design
Bachelor of Design (Honours) in Graphic Design from Duncan of Jordanstone College of Art, University of Dundee.
Nielsen Norman Group
UX Certification, User Experience
UX Certification from Nielsen Norman Group.
Interaction Design Foundation
Professional Certificate, Design
Completed courses in Service Design and AI for Designers through the Interaction Design Foundation.
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Skills
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