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Bornadipa Hazarika

@bornadipahazarika

Senior copywriter and content strategist at Flipkart, shaping regional messaging that drove double-digit YoY conversion improvements.

India

Message

At Flipkart Internet Private Limited, I craft conversion-oriented copy across onboarding flows, discovery pages, notifications, promotional banners, and calls to action for an ecosystem reaching 180M+ MAUs. I also developed user-adoption messaging for regional interfaces, driving double-digit YoY conversion improvements.

I’ve standardized tone-of-voice frameworks and linguistic style guides at Flipkart, and use performance data, user feedback, and A/B test learnings to refresh creative. Earlier, I edited market intelligence and educational research at Global Data Research Centre, Hyderabad, and created digital marketing content at DigiPrex.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist & Copywriter

Current

Flipkart Internet Private Limited

Mar 2021 - Present (5 years 8 months)

Crafted high-intent, conversion-oriented copy across key funnel touchpoints for an ecosystem reaching 180M+ MAUs. Spearheaded user-adoption messaging initiatives that migrated millions of non-metro learners and shoppers to regional interfaces, driving double-digit YoY conversion improvements.

Copywriting Content Strategy Conversion Rate Optimization A B Testing AI writing tools Figma Google Workspace Microsoft Office Jira Asana

Associate Editor

Global Data Research Centre

Aug 2019 - Feb 2021 (1 year 6 months)

Edited, refined, and governed high-stakes market intelligence and educational research publications for senior executives and institutional stakeholders. Conducted in-depth domain research and managed multiple parallel editorial pipelines.

Editing Research Editorial Governance Data Integrity Whitepapers Executive Summaries

Content Creator & Digital Copywriter

DigiPrex

Jan 2019 - Jul 2019 (6 months)

Developed digital-first marketing collateral, including landing page copy, health education articles, email newsletters, and ad creatives. Leveraged search insights and analytics to optimize copy for discovery and lead generation.

Copywriting Content Creation SEO Email Marketing Landing Pages Analytics

Trainee Content Editor

ETV Bharat

Jun 2018 - Dec 2018 (6 months)

Produced, curated, and edited real-time breaking news copy, headline variants, and digital briefs under strict deadline pressures. Maintained rigorous editorial standards, verifying factual accuracy and source credibility.

Editing News Writing Fact Checking Editorial Standards