AAAdharsh APR
@adharshapr
Performance-driven copywriter and UX specialist
IndiaWhat I'm looking for
As a seasoned copywriter and UX specialist with 12+ years of experience, I've had the privilege of working with top MNCs and emerging D2C brands in India, including Flipkart, ManMatters, and Be Bodywise. My expertise lies in crafting compelling narratives that drive business KPIs such as conversion, engagement, and brand love.
With a strong background in UX, I ensure seamless user flow and interaction, helping users navigate and make decisions smoothly. Data-driven and results-oriented, I rely on metrics to iterate my copywriting and creatives to perfection.
As a multi-specialist, I've led teams and driven projects from conception to successful execution, achieving significant increases in user growth, recurring visits, and purchases. I'm passionate about user psychology and approach my work with a deep understanding of what drives user behavior.
Experience
Work history, roles, and key accomplishments
Freelance Copywriter
Freelance
Feb 2022 - Dec 2022 (10 months)
Handled various copywriting projects for clients in India and Europe, creating sales funnels, VSLs, emailers, landing pages, and social media content.
Director Of User Experience
Mosaid Wellness
Jan 2022 - Feb 2022 (1 month)
Led the UX and Content Team for 3 D2C Brands, owned end-to-end experience for Website, Product Flow, and Marketing Creative Management, achieving 30% increase in overall user growth and 12% increase in recurring visits and purchases.
Content & Creative Lead
Flipkart
Jan 2017 - Jan 2022 (5 years)
Managed Content and Design teams for different Business Units, owned Content and Creatives for Flipkart Furniture, Grocery, and Beauty Categories, achieving 15% increase in overall units sold and 8.9% increase in recurring purchases.
Content Manager
b User
Jan 2013 - Jan 2015 (2 years)
Crafted long-form content for multiple clients, managed a team of writers to ensure quality, and proofread 10,000+ words daily.
Education
Degrees, certifications, and relevant coursework
Adharsh hasn't added their education
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Location
IndiaAuthorized to work in
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