
Bilal Anwar
@bilalanwar3
I grow marketplace profitability through Amazon PPC, inventory planning, supply chain execution, and AI-assisted decision-making.
What I'm looking for
I manage end-to-end marketplace performance for private-label and multichannel brands across Amazon, Walmart, Shopify, Wayfair, eBay, Etsy and other retail channels. Through independent consulting, I've supported brands generating up to $50M in annual revenue, connecting PPC, catalog operations, inventory, supply chain and profitability decisions.
I've reduced lifetime Amazon PPC ACOS from about 30% to 18.25%, helped increase monthly net margin from roughly $6K to $25K, and lowered logistics costs by about $1.50 per unit. I use AI-assisted analysis for PPC, forecasting, listing content and image concepts, while validating decisions against commercial, inventory and compliance requirements.
Experience
Work history, roles, and key accomplishments
eCommerce Consultant / Business Manager
Independent Consulting
Nov 2019 - Present (6 years 10 months)
Owns marketplace performance across Amazon, Walmart, Shopify, and other channels for private-label and multichannel brands. Manages Amazon PPC strategy, AI-assisted analysis, inventory forecasting, and Seller Central operations.
Freight Specialist
Heroes Technology Ltd.
May 2021 - Dec 2025 (4 years 7 months)
Managed international freight operations for multiple brands, supporting shipments from suppliers to warehouses in the US, Canada, UK, Australia, Germany, and Singapore. Evaluated air, sea, rail, and truck options to balance landed cost and lead time.
Amazon & Walmart Account Manager
US eCommerce Account
Feb 2020 - May 2021 (1 year 3 months)
Managed Amazon and Walmart operations for a US account with 25+ listings and over $3.5M in annual revenue. Delivered product launches, listing optimization, PPC management, catalog maintenance, and inventory forecasting.
Corporate Career
Finance, Credit & Administration
Jan 2008 - Dec 2019 (11 years 11 months)
Built an 11-year foundation in financial analysis, credit management, customer service, administration, team coordination, and commercial decision-making before transitioning into eCommerce consulting.
Education
Degrees, certifications, and relevant coursework
Imperial College of Business Studies
Master of Business Administration, Finance
2006 - 2008
Grade: Distinction (CGPA 3.6/4.0)
Earned an MBA in Finance with Distinction, achieving a CGPA of 3.6/4.0.
Institute of Chartered Accountants of Pakistan
CA Foundation, Accounting
2004 - 2005
Completed the CA Foundation program.
University of the Punjab
Bachelor of Arts, Arts
2002 - 2004
Earned a Bachelor of Arts degree.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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