Open to opportunities

Bhavya Verma

@bhavyaverma1

Product Marketing Associate blending data analytics with B2B go-to-market strategy to grow tech and quick-commerce products.

India

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What I'm looking for

I’m looking for a product marketing role where I can own go-to-market strategy, analyze conversion funnels, and partner cross-functionally to translate complex tech into compelling customer and partner value.

I’m a Product Marketing Associate who bridges IIM Mumbai’s Executive MBA with a B.Sc. in IT, combining analytical problem-solving with hands-on go-to-market experience. I thrive at the intersection of data, positioning, and execution—turning complex product capabilities into clear value for customers and partners.

At Talabat, I led go-to-market strategies for new app features, coordinating large-scale partner launch events and media previews across Dubai. I tracked user conversion funnels and regional trends to design localized marketing campaigns that drive food and quick-commerce acquisition.

I also partner directly with product, design, and operations teams to translate backend features into compelling user-facing brand stories. My approach stays grounded in user insights, competitive context, and cross-functional alignment to deliver measurable outcomes.

Previously, I supported business analysis and performance tracking as a Business Analyst intern, and I built pipeline-focused outreach using tools like HubSpot, Apollo, and Brevo. I’m especially motivated by roles that mix market intelligence, experimentation, and structured research to shape product roadmaps and growth strategy.

Experience

Work history, roles, and key accomplishments

Business Analyst Intern

Infrabyte Consulting

Mar 2026 - Apr 2026 (1 month)

Supported operational and business analysis initiatives by gathering, organizing, and analyzing business information. Assisted reporting and performance tracking efforts and maintained workflow documentation.

Business Analysis Reporting Performance Tracking Data Analysis Operational Analysis Documentation Workflow Management

Product Marketing Associate

Talabat

May 2024 - Aug 2025 (1 year 3 months)

Led go-to-market strategies for new Talabat app features, coordinating partner launch events and media previews across Dubai. Tracked user conversion funnels and regional trends to build localized marketing campaigns and partnered with product, design, and operations to translate backend capabilities into user-facing brand stories.

Go To Market Strategy Product Marketing Conversion Funnels Campaign Development Market Research Cross Functional Collaboration Localization Marketing

Business Development Intern

GAOTek Inc.

Jan 2023 - Jun 2023 (5 months)

Mapped and segmented high-potential B2B prospects using LinkedIn and Google searches aligned to the company’s ideal customer profile. Conducted targeted outbound via HubSpot, Apollo, and Brevo and supported leadership decisions through competitive analysis and industry trend research.

Lead Generation Prospecting B2B Outreach Cold Email Google Search HubSpot Apollo Brevo Competitive Analysis

Product Research and Development Intern

Delivr Apps

Jun 2022 - Nov 2022 (5 months)

Conducted technical research and built proofs of concept for real-time tracking, rider apps, and 3PL SaaS features. Analyzed user data and partner feedback to design scalable product updates and contributed insights to the product roadmap by mapping the UAE foodtech and quick-commerce landscape.

Technical Research Proof of Concept Product Development Roadmap Planning Market Mapping

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Mumbai

Executive Master of Business Administration, Business Administration

2025 - 2026

Grade: Final CGPA: 8.8

Activities and societies: Specializations: Wealth & Asset Management and Corporate Finance.

Completed an Executive Master of Business Administration at IIM Mumbai from 2025 to 2026, graduating with a final CGPA of 8.8.

Manipal Academy of Higher Education

Bachelor of Science in Information Technology, Information Technology

2021 - 2024

Grade: Final CGPA: 6.2

Activities and societies: Specializations: Software Engineering and Data Analytics.

Completed a Bachelor of Science in Information Technology from Manipal Academy of Higher Education in Dubai between 2021 and 2024, graduating with a final CGPA of 6.2.