bhavna saxena

I’m a Data Analyst with 4+ years of experience specializing in SQL-driven audience segmentation, data pipeline maintenance, and campaign analytics for marketing operations. I build and validate targeting queries, monitor campaign/pipeline health, and translate technical data into clear insights for technical and non-technical stakeholders.

At American Express Global Business Travel, I build, manage, and validate audience segments through SQL scripting to support end-to-end targeting and campaign execution. I also design and maintain Power BI dashboards that communicate campaign performance and audience insights, and I collaborate cross-functionally to align on audience signals, campaign requirements, and reporting needs.

Previously, as an Executive Data Analyst at Onmobile Global Limited, I helped lead the creation of a Digital Marketing Control Tower dashboard that centralizes multiple product data for daily performance tracking. I conducted churn analysis and user retention tracking, and developed product dashboards with alert mechanisms using Microsoft Power Automate and AI-driven insights in Power BI.

I’ve also delivered high-impact dashboard work—like an IPL Dashboard that drove a 5% increase in player engagement and revenue, and KPI tracking that contributed to a 4–5% increase in customer base and revenue for African operators. Earlier, as a Software Engineer at Nucleus Software Exports Limited, I used PostgreSQL and Python to fetch large datasets, clean and transform data, and support stakeholder decision-making.