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Betul Bulut

@betulbulut

Market research manager at KOTRA Amsterdam, authoring Dutch market insights for KOTRA’s trend book and advising companies and government bodies.

Netherlands

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What I'm looking for

I’m interested in roles at the intersection of strategy, business, technology, and AI, as I broaden my expertise toward digital innovation and practical AI applications.

At KOTRA Amsterdam, I conduct tailored research on the Dutch and European markets for Korean companies, government bodies, the Korean Embassy, and the Office of the President of Korea. I turn market developments into insights and recommendations for decision-makers.

I’m the lead contributor for the Dutch market to KOTRA’s annual trend-book series, “Global Trends that Will Inspire Korea.” I was selected for quality for nine consecutive years among more than 130 international offices.

I write approximately 40 market-analysis articles each year for KOTRA’s national Korean trade platform. I’ve also contributed to the “Country Report Netherlands” and “Market Entry Strategy Report,” updating and editing their market analyses.

Alongside research, I coordinate office operations at KOTRA Amsterdam and support Korean expat staff with visa applications and local regulations. I’m currently broadening my expertise in digital innovation and practical AI applications, and I’m interested in work at the intersection of strategy, business, technology, and AI.

Experience

Work history, roles, and key accomplishments

Current

Senior Market Research Manager

Current

KOTRA Amsterdam

Mar 2021 - Present (5 years 7 months)

Conducts extensive market research for Korean companies and government bodies, focusing on the Dutch and European market. Leads trend book contributions and manages research projects with quality control.

Market Research Data Analysis Trend Analysis Competitive Research Reporting Government Research Project Management Quality Control

Current

Office Operations & Administrative Coordinator

Current

KOTRA Amsterdam

Jan 2017 - Present (9 years 9 months)

Coordinates day-to-day office management including procurement and vendor management. Supports expat staff with visa applications and HR processes, and organizes business meetings and onboarding.

Office Management Procurement Vendor Management HR Support Administrative Support Onboarding Coordination

Assistant Market Research Manager

KOTRA Amsterdam

Mar 2016 - Mar 2021 (5 years)

Conducted market research for Korean companies in industry analysis, competitive research, and consumer behavior. Prepared research reports and wrote weekly market articles for a Korean business audience.

Market Research Industry Analysis Competitive Research consumer behavior Report Writing Article Writing

Customer Service Representative

BSG Contact Utrecht

Dec 2014 - Jul 2015 (7 months)

Provided customer service support.

Customer Service Representative

L&H Utrecht

Sep 2010 - Sep 2011 (1 year)

Provided customer service support.

Education

Degrees, certifications, and relevant coursework

Leiden University

Master of Arts, East Asian Studies

2015 - 2016

Master of Arts in East Asian Studies (Korea Track) from Leiden University, completed in 2016.

Leiden University

Bachelor of Arts, Korea Studies

2012 - 2014

Activities and societies: Exchange programme: Sookmyung University, Seoul, South Korea (2013); Minor: International Marketing, Strategy & Intercultural Management

Bachelor of Arts in Korea Studies from Leiden University, completed in 2014. Included an exchange programme at Sookmyung University in Seoul, South Korea, and a minor in International Marketing, Strategy & Intercultural Management.