BETT ENOCK
@bettenock
Digital Marketer at Vortex Company managing Google and Meta Ads campaigns, with creative testing that cut CPC by 25%.
KenyaWhat I'm looking for
At Vortex Company, I design and execute Google Ads and Meta Ads campaigns with budgets of up to $5,000 a month. I test creatives and refine targeting to improve campaign efficiency, and conduct SEO audits that increased organic traffic by 60%.
On client projects, I set up Google and Meta campaigns that boosted engagement by 40% and cut CPC by 25%, and built Mailchimp lead-nurturing workflows that achieved 20% higher open rates. I also report campaign performance using GA4 and Looker Studio.
Experience
Work history, roles, and key accomplishments
Digital Marketer
Vortex Company
Jan 2022 - Present (4 years 10 months)
Designed and executed paid ad campaigns on Google Ads and Meta Ads with budgets up to $5,000 a month, delivering measurable ROI improvements. Tested creatives and refined targeting to lower cost per click, and reported on performance using GA4 and Looker Studio.
Marketing Coordinator
AgriTech & Co
Jan 2021 - Dec 2021 (11 months)
Increased social media engagement by 30% through targeted content and coordinated campaigns for smart farm events and technology webinars.
Digital Marketing Intern
Salford & Co Corporation
Apr 2020 - Dec 2020 (8 months)
Assisted in executing multichannel campaigns and conducted keyword research and supported SEO optimisation.
Education
Degrees, certifications, and relevant coursework
University of Nairobi
Bachelor of Business Administration, Business Administration
2019 - 2021
Completed a Bachelor of Business Administration in 2021.
Thika Business Institute
Foundation in Business Administration, Business Administration
2018 - 2018
Completed a Foundation in Business Administration in 2018.
Meta
Facebook Blueprint Certification, Digital Marketing
Earned the Facebook Blueprint Certification.
Google Ads Search Certification, Digital Marketing
Earned the Google Ads Search Certification.
Google Analytics Individual Qualification (GAIQ), Web Analytics
Earned the Google Analytics Individual Qualification (GAIQ).
HubSpot
HubSpot Content Marketing Certification, Content Marketing
Earned the HubSpot Content Marketing Certification.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Portfolio
bettlabs.my.canva.site/portfolioSalary expectations
Social media
Job categories
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