Open to opportunities

Bentou kaba

@bentoukaba

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Paid Social Specialist with expertise in digital marketing strategies.

United States

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What I'm looking for

I seek a dynamic role in digital marketing that fosters creativity and growth.

As a Paid Social Specialist, I have honed my skills in creating and optimizing social media campaigns that drive results for clients. My experience at iProspect allowed me to support marketing campaigns, build and optimize paid social media initiatives, and analyze client data to ensure campaign success. I thrive in collaborative environments, working closely with team members to deliver accurate performance reports and foster strong client relationships.

In addition to my role at iProspect, I founded 1803Designs, where I created premium Showit templates for professionals. This venture has equipped me with a deep understanding of e-commerce management, customer support, and market research. My background also includes a Digital Marketing Apprenticeship at COOP Careers, where I gained expertise in SEO writing, SEM Ads, and various social media advertising platforms.

Experience

Work history, roles, and key accomplishments

Current

Founder/Lead Web Designer

Current

1803Designs

Jul 2024 - Present (1 year)

Created premium Showit templates for coaches, consultants, and professionals. Managed e-commerce shop, including listings, customer support, and sales.

ShowIt Web Design Customer Support Market Research

Paid Social Specialist

iProspect

Nov 2023 - Jul 2024 (8 months)

Supported marketing campaigns to align with and achieve clients' goals. Built, QA-ed, and optimized paid social media campaigns to maximize performance.

Paid Social Campaign Optimization Data Analysis Client Relationship Management performance reporting

Paid Search Apprentice

KeplerAcademy

Aug 2023 - Nov 2023 (3 months)

Completed coursework in paid social marketing, search engine marketing, marketing analytics, attribution, and media planning. Mastered data-driven insights, pixel tracking, dynamic data visualization, storytelling techniques, and advanced Excel proficiency through rigorous training.

Paid Social Marketing Search Marketing Marketing Analytics Media Planning Excel

Tech/Digital Fellow

Queens Chamber of Commerce

Mar 2022 - Mar 2023 (1 year)

Collaborated with business owners to address various tech needs, enhancing communication and content strategies. Assisted in providing content support to promote small business collaboration and awareness of available resources.

Tech Support Content Strategy Digitalization Outreach

Graphic Design Intern

Aaron Davis Graphic Design Studio

Feb 2021 - Aug 2021 (6 months)

Supported design team at Aaron Davis's studio, assisting with pitch deck modifications and contributing to project success. Aided in the creation of a TV show logo, collaborating closely with a designer to achieve a visually appealing and effective design.

Graphic Design Logo Design Collaboration

Education

Degrees, certifications, and relevant coursework

COOP Careers

Digital Marketing Apprentice, Digital Marketing

Engaged in a 16-week apprenticeship program, gaining expertise in SEO writing, SEMAds, Facebook/InstagramAds, TwitterAds, LinkedIn Ads, and Programmatic Ad buys.