
Benny Jackson
@bennyjackson
Creative Director, 20+ years building campaigns for Apple, State Farm, and Vitamin Water. Now looking for the next thing worth making.
What I'm looking for
Creative Director with 20+ years in advertising, most of it spent making things that didn't feel like ads. My agency background runs through TBWA\Media Arts Lab (Apple), Havas, Translation (State Farm, McDonald's), and Cornett, with a client list that includes Apple, State Farm, and Vitamin Water among others.
I've led campaigns end to end, from the first scribbled idea through production and launch, and I'm comfortable being the person a room turns to when the concept needs to actually be good, not just approved. Outside client work, I founded and independently built Masters Of Sight, a curated archive of the photographers, filmmakers, and designers whose visual instincts I've spent two decades studying. I write it, shoot it, edit it, and post it myself, no team, no inherited audience.
I'm looking for the next place worth building something real for, whether that's a full-time seat or a freelance run. If the work has teeth, I'm interested.
Experience
Work history, roles, and key accomplishments
Creative Director
Freelance / Independent
Jan 2026 - Present (8 months)
Consulting with brands and agencies on creative strategy, campaign development, and AI-informed creative workflows. Founded and built Masters Of Sight, a curated archive of visual architects.
Creative Director
Cornett
Jan 2024 - Jan 2026 (2 years)
Creative lead across Nissin brands including Cup Noodles, Top Ramen, and Hot & Spicy. Launched a regional Super Bowl spot for UK Healthcare and developed national campaigns across broadcast, OOH, social, and digital.
Creative Director
TBWA\Media Arts Lab
Jan 2020 - Jan 2023 (3 years)
Owned season-long social content strategy for Apple TV+ originals and led Apple Fitness+ campaign work. Collaborated on launch and social campaigns for multiple Apple TV+ originals.
Group Creative Director
Havas
Jan 2011 - Jan 2019 (8 years)
Led a large creative department across category-defining accounts in spirits and fast food. Built campaigns engineered for cultural infiltration and mentored writers, art directors, and designers.
Senior Art Director
Translation
Jan 2009 - Jan 2010 (1 year)
Co-created the 'Magic Jingle' campaign and absorbed the Translation ethos of inserting brands into culture rather than advertising at it.
Art Director
Berlin Cameron
Jan 2005 - Jan 2009 (4 years)
Built campaigns for global clients across tech, beer, fashion, and automotive. Developed the capacity to think big and move fast on the largest competitive stages.
Education
Degrees, certifications, and relevant coursework
University of Delaware
Bachelor of Fine Arts, Advertising Design
Bachelor of Fine Arts in Advertising Design with a minor in Cultural Materials Studies, completed in 2005.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
mastersofsight.comPortfolio
bennyjackson.comSalary expectations
Social media
Skills
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