ibrahim shuaibu
@ibrahimshuaibu
Digital Marketing Specialist focused on generating qualified leads, improving conversions, and driving revenue with Meta and Google Ads.
What I'm looking for
I am a Digital Marketer with 4+ years of experience generating qualified leads, increasing brand visibility, and driving revenue through Meta and GoogleAds strategies.
I’ve proven that I can optimize campaigns to reduce cost-per-lead, improve conversion rates, and turn traffic into paying clients. I use landing page and funnel optimization to lift results, including conversion rate improvements “up to 30%.”
In my recent work with Giffy Real Estate LLC (remote), I planned and executed campaigns targeting property buyers and investors, generated consistent leads using MetaAds and GoogleAds, and optimized lead capture funnels to improve conversion. I also created and managed content that increased engagement and strengthened brand visibility.
Earlier, as a Digital Marketing Manager (contract) at Razor Sharp Collections, I managed Meta (Facebook & Instagram) advertising—audience research, campaign setup, optimization, A/B testing, and performance reporting. I bring a strong performance mindset with clear metrics like reach, engagement, CTR, conversion rate, and ROAS, alongside content strategy, audience targeting, and data-driven optimization.
Experience
Work history, roles, and key accomplishments
Digital Marketer (Remote)
Giffy Real Estate LLC
Jan 2026 - Present (6 months)
Planned and executed digital marketing campaigns for property buyers and investors, generating consistent leads with MetaAds and GoogleAds. Optimized landing pages and lead capture funnels and monitored performance to improve ROI.
Digital Marketing Manager (Contract)
Razor Sharp Collections
Jun 2025 - Nov 2025 (5 months)
Managed digital marketing campaigns to increase brand awareness, customer engagement, and sales. Led Meta (Facebook/Instagram) advertising with audience research, A/B testing, optimization, and performance reporting.
Digital Marketer / Social Media Manager
Mshel Homes Limited
Feb 2023 - Apr 2025 (2 years 2 months)
Developed and executed content strategies aligned with business goals, including defining target audiences and building buyer personas. Managed social media with a consistent brand voice and aligned campaigns to the full marketing funnel to improve conversions.
Education
Degrees, certifications, and relevant coursework
Coursera
Certificate, Advanced Digital Marketing
Completed an Advanced Digital Marketing program/course on Coursera in 2025.
Udemy
Certificate, Digital Marketing
Completed a Digital Marketing course on Udemy in 2020.
Udemy
Certificate, Social Media Management
Completed a Social Media Management course on Udemy in 2020.
Abubakar Tafawa Balewa University
Bachelor of Technology (B.Tech), Urban and Regional Planning
Completed a B.Tech in Urban and Regional Planning at Abubakar Tafawa Balewa University (ATBU).
Availability
Location
Authorized to work in
Portfolio
tinyurl.com/kf2jytk3Job categories
Skills
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