Bella Vahidoglu
@bellavahidoglu
I lead product, brand, and design systems from strategy to launch.
United StatesWhat I'm looking for
At Fitlab.Eats, I lead end-to-end product strategy, UX, UI, creative direction, and brand development across iOS, Android, and web. I build product roadmaps, design systems, component libraries, launch campaigns, and AI-powered workflows using tools including Claude, Cursor, Gemini, ChatGPT, Midjourney, and Figma AI.
Previously at UN Women HQ, I directed design across 60+ global websites and two enterprise platforms, establishing scalable design systems and increasing online engagement by 40%, consumer engagement by 25%, and website traffic by 20%. Across government, global organizations, and startups, I’ve led digital transformation, accessibility, branding, content strategy, and cross-functional teams to create intuitive experiences.
Experience
Work history, roles, and key accomplishments
Head Of Design
Fitlab.Eats Mobile App
Jan 2026 - Present (7 months)
Led end-to-end product strategy, UX, UI, and creative direction across iOS, Android, and web. Established brand ecosystem and championed AI-powered design workflows.
Principal Product Designer & Creative Design Lead
UN Women, HQ
Mar 2021 - Dec 2025 (4 years 9 months)
Directed end-to-end product design and creative direction across 60+ global websites and two enterprise platforms. Established enterprise design systems and led AI-powered workflows.
Executive Officer, Design
Consulate General of Turkey
Dec 2010 - Mar 2021 (10 years 3 months)
Led UX/UI strategy and creative direction for public service platforms, improving usability and accessibility. Directed digital transformation initiatives and mentored design teams.
Executive Director
Milten Holding
Jan 2010 - Dec 2010 (11 months)
Served as Executive Director at Milten Holding.
Vogue Photograph Editor
Vogue
Jan 2009 - Dec 2010 (1 year 11 months)
Worked as a Photograph Editor at Vogue.
Producer & Radio Host
STV
Jan 2006 - Dec 2008 (2 years 11 months)
Worked as a Producer and Radio Host at STV.
Swimming Coach
Galatasaray Sports Club
Jan 2003 - Dec 2006 (3 years 11 months)
Coached swimming at Galatasaray Sports Club.
Education
Degrees, certifications, and relevant coursework
Istanbul Uskudar University
Master's Degree, Visual Communication Design
2021 - 2023
Pursued a Master's Degree in Visual Communication Design at Istanbul Uskudar University from 2021 to 2023.
New York University
Master's Degree, Visual Communication Design
2012 - 2013
Studied Visual Communication Design at New York University from 2012 to 2013.
Anadolu University
Bachelor's Degree, Business Administration
2006 - 2010
Earned a Bachelor's Degree in Business Administration from Anadolu University from 2006 to 2010.
Availability
Location
United StatesAuthorized to work in
Portfolio
bella-portfolio-mu.vercel.appJob categories
Skills
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