Zeynep Kara

At Asil Kimya A.S., I lead brand identity and creative output for a 35+ year distribution company serving paints and coatings, plastics, and construction chemicals manufacturers. I own international trade fair creative direction end-to-end, from exhibition booths and campaign graphics to video-wall motion content, while coordinating contractors and engaging customers on the fair floor.

I conceived and led the company’s 40th-anniversary brand campaign, developing its concept, art direction, copy, and full-page English-language trade-publication advertisements. I also design product catalogs, packaging and label systems, and multi-channel marketing materials across print and digital platforms.

As a freelance digital designer and brand strategist, I partner with early-stage founders in commerce, fintech, and consumer products to turn business models and user needs into product structure, brand identity, and go-to-market visuals. My work spans UX/UI design, research, prototyping, scalable Figma design systems, and projects including live video shopping, consumer astrology, and social trading platforms.