Open to opportunities

Bela Mortensen

@belamortensen

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Marketing professional transitioning into programming with front-end development skills.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my marketing background while expanding my programming skills, ideally in a collaborative and innovative environment.

As a marketing professional transitioning into programming, I bring a unique blend of creativity and technical skills to the table. My foundational knowledge in HTML, CSS, and JavaScript, combined with my experience in front-end development and website design, positions me well to contribute effectively in a tech-driven environment.

Throughout my career, I have successfully managed email marketing campaigns, optimized website performance, and enhanced user experiences. My recent roles as an Email & Operations Manager and Email Marketing Manager have allowed me to develop responsive email templates, customize WordPress themes, and leverage data-driven insights to improve engagement metrics. I am eager to expand my technical skills further and apply my marketing expertise to create impactful digital solutions.

Experience

Work history, roles, and key accomplishments

Email Marketing Manager

Hasura

Jan 2022 - Present (3 years 4 months)

Developed and tested HTML-based email designs, ensuring responsiveness and cross-platform compatibility. Led A/B testing initiatives, improving click-through rates by 15% through strategic design and content adjustments. Collaborated with engineers and designers to align email UX/UI with web and product experiences.

HTML A B Testing Marketo Google Analytics UI

Email Marketing Manager

ActivePipe

Jan 2021 - Present (4 years 4 months)

Increased MQLs by 84% through refined audience segmentation and dynamic email design strategies. Implemented data-driven email personalization, boosting conversion rates and user engagement.

Segmentation Conversion Rate Optimization Data Analysis Email Marketing

Marketing Coordinator

Workman Success Systems

Jan 2020 - Present (5 years 4 months)

Built and optimized HubSpot workflows for service requests and lead follow-ups, increasing engagement by 15%. Managed multi-channel marketing efforts, including email, web content, and social campaigns, improving engagement by 30%.

HubSpot Multi channel Marketing SEO Web Content Management

Outreach & Web Content Specialist

Better Days 2020 (NonProfit)

Jan 2018 - Present (7 years 4 months)

Maintained and updated the organization’s website using HTML, CSS, and WordPress to improve usability and content structure. Led community-focused initiatives, collaborating with diverse groups to expand outreach and engagement. Contributed to the creation of 25+ high-impact blog posts, resulting in a 12% increase in website traffic.