Belal Haikal
@belalhaikal1
I lead engineering teams building scalable cloud, AI, and digital commerce platforms.
What I'm looking for
I'm currently leading two product engineering teams at bol, delivering Marketing and Advertising products for millions of daily users across the Netherlands and Belgium. I drive AI-enabled engineering workflows, redesign service ownership, consolidate advertising technology, and grow teams through hiring and stronger onboarding.
Previously, I led 20 engineers across four Decathlon Digital teams serving 75+ countries, built platform and security teams at Fortanix, and delivered subscription and Pay-Per-View products at DAZN. Across media, e-commerce, security, and cloud, I've combined technology strategy, people leadership, and hands-on architecture to improve scalability, performance, and business growth.
Experience
Work history, roles, and key accomplishments
Engaged via agap2 Netherlands as an embedded Engineering Manager at bol, the Benelux's largest e-commerce platform.
• Leading two engineering teams (13 engineers) owning Marketing and Advertising products that serve millions of daily users across the Netherlands and Belgium.
• Driving the AI transformation agenda by delivering hands-on AI engineering training and embedding AI-assisted workflows i
Worked as Founder at Echo3s.
• Scaled and led four cross-functional engineering teams (20 engineers) delivering digital growth products for 75+ countries and millions of customers.
• Spearheaded AI integration into engineering workflows, materially boosting developer productivity and accelerating the product innovation roadmap.
• Partnered with senior leadership to unify UX/UI standards across web and mobile, increasing user
• Built and led platform and security teams (9 engineers) from team formation through delivery at a global leader in confidential computing.
• Introduced confidential computing on NVIDIA H100 GPUs, a first for the company, enabling secure ML workloads in regulated environments.
• Achieved up to 200x performance improvement in secure ML workloads through architectural optimisation and hardware-acce
• Led subscription and account teams (13 engineers), delivering tiered subscription products and Pay-Per-View that drove multi-million-euro revenue growth.
• Oversaw the NFL Season migration: designed the infrastructure scale-up strategy and onboarded millions of new users with zero downtime.
• Established a delivery-driven culture through mentorship, team KPIs and executive alignment, reducing es
• Led the Pay-Per-View product from business case through technical design to production launch; it is now a core revenue stream.
• Migrated critical subscription services to AWS Lambda, reducing infrastructure cost and improving performance under peak load.
• Co-created DAZN's engineering mentorship programme and ran the backend engineering guild, improving retention and skill growth.
Stack: Nod
• Consolidated fragmented video infrastructure across brands into a unified platform, improving reliability and cutting operational overhead.
• Re-architected cloud infrastructure, achieving significant AWS cost reduction without sacrificing performance or availability.
• Implemented automated testing frameworks and internal tooling for customer service operations, improving team efficiency.
Stac
Worked as Development Team Lead at iflix.
Worked as Senior Software Engineer at iflix.
→ Built and maintained iflix live streaming solution based on AWS Elemental (Media
Live)
→ Built and maintained iflix live streaming solution based on nginx server
→ Regularly coming up with quick POC for new business ideas
→ Frequently working with Amazon Web Services (AWS)
→ Built WOWZA server for live streaming
→ Worked on cloud ingest system that helps content engineer to upload, edit, render
Planning, designing and implementing an open source framework called Nutshell2 using HHVM Hack programming language
Planning, designing and implementing an open source Content Management System (CMS) called NutsNBolts2 using Nutshell2 framework
Working closely with the clients in gathering and implementing requirements
Building crap.tv website and parts of its Android application
Buildi
Scrum team member, worked under a new platform – Exact Platform
Developed the Professional Services Administration system
Executed the expectations of the Product Owner
Managed data migration for varied structured databases
Mongo DB administrator
Built web service using ASP.net
Developed and maintained Tranglo 2.0 back-end using ASP.net
Managed integration between Tranglo 2.0 and banking web services (BSM, Ebays, etc.)
Worked on multiple platforms as programmer and web designer:
JavaScript projects
PhP projects
Open source projects
Content management system
Gained valuable technical experience and developed personal effectiveness within a corporate environment, along with an understanding of the company’s core business activities. Responsibilities include:
Managed a team of 3 to explore two different Oracle databases for information using ASP.net – C# programming language.
Used Survey Tool, an open source application, to collect employee informat
Education
Degrees, certifications, and relevant coursework
Multimedia University
Master's degree, Software Engineering and Software Architecture
2013 - 2014
This course help to improve the student's requirement gathering, quality assurance, system architecture and design
Arab International University
BA, Software Engineering
2007 - 2012
Arab International University
Bachelor of Arts, Software Engineering
2007 - 2012
Earned a Bachelor of Arts in Software Engineering, building a strong foundation in software development principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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