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Belal HaikalBH
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Belal Haikal

@belalhaikal1

I lead engineering teams building scalable cloud, AI, and digital commerce platforms.

Netherlands
Message

What I'm looking for

I'm seeking Senior Engineering Manager, Head of Engineering, or Director of Engineering roles where technology strategy and people leadership drive measurable business growth.

I'm currently leading two product engineering teams at bol, delivering Marketing and Advertising products for millions of daily users across the Netherlands and Belgium. I drive AI-enabled engineering workflows, redesign service ownership, consolidate advertising technology, and grow teams through hiring and stronger onboarding.

Previously, I led 20 engineers across four Decathlon Digital teams serving 75+ countries, built platform and security teams at Fortanix, and delivered subscription and Pay-Per-View products at DAZN. Across media, e-commerce, security, and cloud, I've combined technology strategy, people leadership, and hands-on architecture to improve scalability, performance, and business growth.

Experience

Work history, roles, and key accomplishments

agap2 Netherlands logoAN
Current

Software Engineering Manager

Jan 2026 - Present (7 months)

Engaged via agap2 Netherlands as an embedded Engineering Manager at bol, the Benelux's largest e-commerce platform.

• Leading two engineering teams (13 engineers) owning Marketing and Advertising products that serve millions of daily users across the Netherlands and Belgium.
• Driving the AI transformation agenda by delivering hands-on AI engineering training and embedding AI-assisted workflows i

Echo3s logoEC
Current

Founder

Dec 2025 - Present (8 months)

Worked as Founder at Echo3s.

Decathlon Digital logoDD

Software Engineering Manager

Oct 2024 - Nov 2025 (1 year 1 month)

• Scaled and led four cross-functional engineering teams (20 engineers) delivering digital growth products for 75+ countries and millions of customers.
• Spearheaded AI integration into engineering workflows, materially boosting developer productivity and accelerating the product innovation roadmap.
• Partnered with senior leadership to unify UX/UI standards across web and mobile, increasing user

Fortanix logoFO

Software Engineering Manager

Jul 2023 - Oct 2024 (1 year 3 months)

• Built and led platform and security teams (9 engineers) from team formation through delivery at a global leader in confidential computing.
• Introduced confidential computing on NVIDIA H100 GPUs, a first for the company, enabling secure ML workloads in regulated environments.
• Achieved up to 200x performance improvement in secure ML workloads through architectural optimisation and hardware-acce

DAZN logoDA

Engineering Manager

Jun 2022 - Jul 2023 (1 year 1 month)

• Led subscription and account teams (13 engineers), delivering tiered subscription products and Pay-Per-View that drove multi-million-euro revenue growth.
• Oversaw the NFL Season migration: designed the infrastructure scale-up strategy and onboarded millions of new users with zero downtime.
• Established a delivery-driven culture through mentorship, team KPIs and executive alignment, reducing es

DAZN logoDA

Senior Software Engineer / Acting Team Lead

Nov 2020 - Jun 2022 (1 year 7 months)

• Led the Pay-Per-View product from business case through technical design to production launch; it is now a core revenue stream.
• Migrated critical subscription services to AWS Lambda, reducing infrastructure cost and improving performance under peak load.
• Co-created DAZN's engineering mentorship programme and ran the backend engineering guild, improving retention and skill growth.

Stack: Nod

Talpa Network logoTN

Solutions Architect / Acting Team Lead

Nov 2019 - Oct 2020 (11 months)

• Consolidated fragmented video infrastructure across brands into a unified platform, improving reliability and cutting operational overhead.
• Re-architected cloud infrastructure, achieving significant AWS cost reduction without sacrificing performance or availability.
• Implemented automated testing frameworks and internal tooling for customer service operations, improving team efficiency.

Stac

iflix logoIF

Software Engineer/ Innovation Engineer

Sep 2016 - Aug 2018 (1 year 11 months)

→ Built and maintained iflix live streaming solution based on AWS Elemental (Media
Live)
→ Built and maintained iflix live streaming solution based on nginx server
→ Regularly coming up with quick POC for new business ideas
→ Frequently working with Amazon Web Services (AWS)
→ Built WOWZA server for live streaming
→ Worked on cloud ingest system that helps content engineer to upload, edit, render

Geomash logoGE

Senior Software Engineer

Jun 2015 - Sep 2016 (1 year 3 months)

 Planning, designing and implementing an open source framework called Nutshell2 using HHVM Hack programming language
 Planning, designing and implementing an open source Content Management System (CMS) called NutsNBolts2 using Nutshell2 framework
 Working closely with the clients in gathering and implementing requirements
 Building crap.tv website and parts of its Android application
 Buildi

Exact logoEX

Software Engineer

Oct 2014 - Jun 2015 (8 months)

 Scrum team member, worked under a new platform – Exact Platform
 Developed the Professional Services Administration system
 Executed the expectations of the Product Owner

Tranglo logoTR

Software Engineer

Sep 2013 - Oct 2014 (1 year 1 month)

 Managed data migration for varied structured databases
 Mongo DB administrator
 Built web service using ASP.net
 Developed and maintained Tranglo 2.0 back-end using ASP.net
 Managed integration between Tranglo 2.0 and banking web services (BSM, Ebays, etc.)

Nakkeb logoNA

Developer

Sep 2012 - Nov 2012 (2 months)

Worked on multiple platforms as programmer and web designer:
 JavaScript projects
 PhP projects
 Open source projects
 Content management system

Syriatel logoSY

Programmer

Jun 2011 - Aug 2011 (2 months)

Gained valuable technical experience and developed personal effectiveness within a corporate environment, along with an understanding of the company’s core business activities. Responsibilities include:
 Managed a team of 3 to explore two different Oracle databases for information using ASP.net – C# programming language.
 Used Survey Tool, an open source application, to collect employee informat

Education

Degrees, certifications, and relevant coursework

MU

Multimedia University

Master's degree, Software Engineering and Software Architecture

2013 - 2014

This course help to improve the student's requirement gathering, quality assurance, system architecture and design

AU

Arab International University

BA, Software Engineering

2007 - 2012

Arab International University logoAU

Arab International University

Bachelor of Arts, Software Engineering

2007 - 2012

Earned a Bachelor of Arts in Software Engineering, building a strong foundation in software development principles and practices.

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