
Baryal Dawood
@baryaldawood
I build brand strategy, sustainability cases, and social ventures from insight to rollout.
What I'm looking for
I'm developing brand strategy for HUGO BOSS through NYU SPS Real World, helping address its challenge of reclaiming space in premium tailoring. I used WGSN data, created the BOSS Boyfriend campaign, and pitched AI-prototyped concepts directly to the VP of Marketing.
With ALDI's sustainability executives, I'm building a responsible-recruiting business case focused on mitigating H-2A labor risks in the U.S. berry supply chain. Our team applied the ROSI™ framework to model $4.01B in revenue at risk across PR, operational, and regulatory channels.
I also co-founded GrubAlert, a food-rescue social platform designed to reduce surplus catering waste across NYU Kimmel's 8,770+ annual events. I lead its product concept, positioning, and rollout within the NYU ecosystem.
Alongside my consulting and venture work, I support hospitality and operations at NYU Kimmel Center events, lead market-entry analysis through TAMID, and collaborate on Project Trawah with UN Millennium Fellows. I'm studying Business and Finance at NYU with a minor in Social Entrepreneurship.
Experience
Work history, roles, and key accomplishments
Partnered with a 7-member team and ALDI's sustainability executives to build a business justification model mitigating human rights risks in the U.S. berry supply chain. Applied the ROSI™ framework to model a $4.01B revenue-at-risk baseline and conducted scenario analyses.
Student Brand Strategy Consultant
Hugo Boss
Jan 2026 - Present (9 months)
Collaborated in a 4-person team to solve HUGO BOSS's core business challenge of reclaiming space in premium tailoring. Leveraged WGSN trend data and proposed transforming in-store retail staff into Trusted Advisors through a S.A.P. education campaign.
Hospitality & Operations Assistant
Sep 2025 - Present (1 year 1 month)
Facilitate front-of-house operations and client relations for 8770+ annual events, ensuring seamless logistical execution. Resolve real-time scheduling conflicts and operational challenges in fast-paced environments.
Co-Founder & Project Lead
GrubAlert
Sep 2025 - Present (1 year 1 month)
Co-founded a food-rescue social platform mitigating surplus catering waste across NYU Kimmel's 8,770+ annual events. Built an ad-supported and location-based application connecting university clubs with students.
Member
TAMID Group at NYU
Sep 2024 - Present (2 years 1 month)
Led and pitched a 'Go/No-Go' market entry analysis for Pandora's expansion into China, evaluating cultural fit and competitive risks.
Project Lead – Project Trawah
Sab Rang Society
Aug 2024 - Present (2 years 2 months)
Collaborated with UN Millennium Fellows across 30+ countries to launch 3 trans-led salons using a decentralized co-ownership model to advance UN SDGs 5, 8, 10, and 11.
Education
Degrees, certifications, and relevant coursework
New York University
Bachelor of Science, Business and Finance
Activities and societies: Relevant coursework includes NYU SPS Real World (Hugo Boss), Sustainability Consulting (ALDI via stern), Corporate Finance, Financial Statement Analysis, Fundamentals of Social Entrepreneurship, Management & Organizations, and Intro to Marketing.
Pursuing a Bachelor of Science in Business and Finance with a minor in Social Entrepreneurship, expected graduation in May 2027.
Università Bocconi
Certification, Fashion and Luxury Management
Completed a certification in Management of Fashion and Luxury Companies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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