Bárbara Talledo

Developing high-impact ad concepts and short-form copy for a US-based performance marketing company, leading the launch of a new Spanish-language creative division. Managing and directing a team of editors to produce creative assets at scale across paid media channels. Supporting market research initiatives and coordinating UGC content pipelines.

Creative and strategic support to an AI-powered research startup, leading presentation redesigns for 10+ enterprise clients and developing AI-generated content, including founder avatar clones using LoRA training. Built AI product prototypes, microsites, and brand materials. Managed HubSpot email strategy, LinkedIn content, paid media, and webinar series, driving a +1,244% increase in LinkedIn imp

Creative conceptualization, DTC + Services brands, copywriting in English and Spanish, Ads
improvement and testing, digital sales funnels, wireframes UX creation, digital market
research, content guidelines for clients, Ads improvement, landing pages, web
optimization.

LEXIS: Marketing Leader, team management, and third-party consultant for organic
and paid content ads.
LETRADA ACADEMY: Part-time Marketing and AI Teacher
CONEXIÓN CHOCOLATE: Marketing Area Management: team leadership, branding
coordination, e-commerce, social media (campaigns, digital, advertising, content
planning), for B2B and B2C business units.
KUMURU FOODS: Branding Consultation, Brand Creat

Digital Project Manager leading end-to-end execution of branding, web, app, and digital marketing projects for a Canadian creative agency. Coordinated cross-functional teams across design, development, and marketing, managing timelines, budgets, and client communication from kickoff to delivery. Ensured project quality and stakeholder alignment across multiple simultaneous accounts.

Area management: agency management, social media (campaigns, digital, advertising,
content planning), website, e-commerce, suppliers, and 360-degree digital
communication strategy for B2B business (across more than 20 countries), influencer
marketing program, digital interdepartmental consulting.

Campaign Conceptualization, Events, and BTL Activations, Creative Copywriting,
Digital Media Strategy, Layout and UX Content, Social Media Content, and Team
Management (graphics, content, planning).

Worked as Digital Creator at YTR.

Gestión de proyecto Radio CCE

Pursued a Master of Business Administration (MBA) in Digital Marketing from February 2021 to May 2022.

Título de grado en Publicidad y Gestión, mejor graduada 2019.

Diplomado presencial

Programa ¿Hablas Diseño?, David Rhodes,
President/Joseph Cipri, 15 al 26 de Junio de 2014, Escuela de Artes
Visuales, Nueva York – Estados Unidos de América.

Completed a diploma in Advertising Innovation for Multicultural Markets in 2015.