At Simplify Healthcare, I present market and competitive analysis using Porter’s Five Forces and SWOT, identifying positioning gaps and recommending website, SEO, and content improvements. I also proposed an industry expert-led webinar and podcast initiative, developing themes and scripts to strengthen thought leadership and generate prospect conversations.
I plan and execute HubSpot email campaigns for webinars and fireside chats, create marketing content and collateral, and conduct multichannel outreach for target accounts. I also built an Excel dashboard to give the team visibility into planned sales and marketing activities and events.
