Ayush Gupta
@ayushgupta9
Senior digital marketer specializing in SEO and performance advertising to grow organic traffic and leads.
IndiaWhat I'm looking for
I am a performance-driven digital marketing specialist with 2.5 years of hands-on experience in SEO strategy, Google and Meta ads, and eCommerce growth. I focus on boosting organic visibility, optimizing paid media for lead generation, and improving conversion tracking.
At Tobor I executed full-funnel Google Ads campaigns (Search, Display, Performance Max) and improved lead quality through audience segmentation, placement targeting, and GTM conversion tracking — achieving first-page rankings for high-intent commercial keywords and reducing CPC while improving CTR.
I have also led teams and managed large SEO portfolios, increasing organic traffic significantly (for example, from 15.7k to 43.9k/month at EnvMart), reducing Google Ads CPL, improving page speed, and delivering results for clients across sectors using tools like Ahrefs, SEMrush, Screaming Frog, Google Analytics/GA4, and GTM.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Tobor
May 2025 - Present (1 year 1 month)
Managed SEO and full-funnel Google and Meta Ads for a clean‑tech EV charging company, improving lead quality, reducing CPC, and achieving first-page rankings for high‑intent commercial keywords.
Senior Digital Marketer
EnvMart
Jan 2024 - Apr 2025 (1 year 3 months)
Boosted organic traffic from 15.7k to 43.9k/month, improved mobile and desktop page speed, and reduced Google Ads CPL from ₹210 to ₹115 while leading a 4‑person marketing team.
SEO Executive
E SEO Solutions
Jul 2022 - Jun 2023 (11 months)
Managed 56 concurrent SEO projects for clients including Birla Carbon and VLCC, increasing client traffic by 40% in three months and moving 20 target keywords to page one.
Education
Degrees, certifications, and relevant coursework
JK Business School
Bachelor of Business Administration, Business Administration
2022 - 2023
Grade: 7.5 CPI
Completed a BBA program with a 7.5 CPI and First Distinction, focusing on business and management fundamentals relevant to digital marketing.
Meenakshi Public School
Class 12, Senior Secondary
2018 - 2019
Grade: 82%
Completed Class 12 with 82% marks, covering standard senior-secondary curriculum.
Meenakshi Public School
Class 10, Secondary
2015 - 2017
Grade: 8 CGPA
Completed Class 10 with an overall CGPA of 8, following the secondary school curriculum.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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