Ayush gupta

Led end-to-end design for PWStore (B2C e-commerce), redesigning purchase and checkout journeys to lift conversion from 2% to 3.5% and drive INR 150Cr+ incremental revenue. Led localization and product strategy for expansion into 6 Middle-East markets, drove 1.5x user growth and INR 40Cr+ revenue, and launched PWAcademy (B2B) 0-to-1 adopted across 500+ schools.

Launched PWStore (B2C e-commerce) from 0-to-1, using analytics and user feedback to shape the post-purchase journey across web and app. Redesigned PWLive's polling feature with interactive visuals, driving a 10x increase in participation.

Designed SME, a portal enabling teachers to resolve student doubts, and built OBG, an in-house question-bank generator used across products. Earlier, as a UI/UX intern, shipped a new Contact Us page across web and app.

Designed the complete UI/UX from scratch for an AI-summarized news app, including multi-language support and an in-built dictionary to extend accessibility to regional-language readers.

Redesigned the MyLibrary app flow, simplifying navigation and modernizing visuals to improve usability, and delivered UI/UX and interaction design across multiple client products.

Built a sales-prediction model for BigMart, a national supermarket chain, forecasting per-product, per-store sales in Python (Jupyter) as part of a Kaggle-hosted challenge.

Bachelor of Engineering in Computer Science from KS Institute of Technology, Bengaluru, from 2016 to 2020.

Completed Intermediate (CBSE) from St. Mary's Sr. Sec. School, Banda, U.P., in 2015.

Certified as an Enterprise Design Thinking Practitioner by IBM.

Completed a certification in UI & UX Design from MyCaptain.