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Anshita Srivastava

@anshitasrivastava1

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Lead Product Designer at SplashLearn who designed SplashLeague, growing weekly active users from 43K to 180K.

India

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At SplashLearn, I led end-to-end design for SplashLeague, a 0-to-1 gamified classroom quiz. Weekly active users grew from 43K to 180K, and classroom retention improved by 19%.

I also designed AI-powered classroom reporting and built a cross-platform design system for iOS and web. Across my product design work, I’ve used research and user data to improve teacher workflows, student onboarding, and classroom activation.

Experience

Work history, roles, and key accomplishments

Lead Product Designer

SplashLearn

Apr 2024 - Oct 2026 (2 years 6 months)

Led a pod of 4 designers and partnered with a 14-member cross-functional team to drive UX strategy and execution for teacher activation and retention initiatives. Scaled weekly active users from 43K to 180K and improved classroom retention by 19%.

UX Strategy End to End Design Design Systems User Research A B Testing Funnel Analysis Product Analytics Figma Mixpanel Looker Claude Gemini Cursor Claude Code Jira Notion

Senior Product Designer

SplashLearn

Apr 2022 - Mar 2024 (1 year 11 months)

Mentored 8 product designers and owned end-to-end UX for a 0-to-1 digital reading library. Designed multiplayer classroom learning experiences, increasing weekly in-class retention from 56% to 63%.

UX Design Design Mentorship Design Reviews User Research Prototyping Figma Cross Functional Collaboration

Product Designer

SplashLearn

Feb 2020 - Mar 2022 (2 years 1 month)

Adapted the complete classroom experience for remote learning, contributing to 28% year-over-year activation growth. Led Figma migration and standardized design-to-engineering handoffs across a 52-member team.

UX Design Responsive Design Figma Design Systems User Research Prototyping Cross Functional Collaboration