Open to opportunities

Aryan Tripathi

@aryantripathi

Message

I design scalable B2B SaaS and consumer products that improve conversion and retention.

India

Message

What I'm looking for

I'm looking to design scalable B2B SaaS or consumer products where I can bridge design and engineering, use AI-assisted workflows, and deliver measurable improvements in usability, conversion, engagement, and retention.

I've designed B2B SaaS and consumer products at Adda Education and PrepInsta, connecting design and engineering through AI-assisted workflows.

At Adda Education, I led the Optimus B2B dashboard redesign for operations teams, helping increase client retention by 15% and revenue by 10%. I also built a design system from scratch that reduced development handoff time by 25% across three or more product surfaces.

I redesigned mobile and web login, signup, and SSO flows to boost conversion by 20% and qualified sales leads by 18%. My work on PrepInsta search reduced bounce rates by 12% and increased engagement by 25%, while small-ticket prize courses generated 400+ student registrations and over ₹34 lakh in revenue.

I've also designed an LMS, analytics reporting, coding compiler experiences, cohort-program pages, and a PrepSAT jobathon website that attracted 50,000+ student registrations.

Experience

Work history, roles, and key accomplishments

Product Designer

Adda Education

Sep 2024 - Apr 2026 (1 year 7 months)

Led redesign of Optimus B2B dashboard, improving usability and increasing client retention by 15% and revenue by 10%. Built a design system from scratch, reducing dev handoff time by 25%.

User Research Design Systems Visual Design Prototyping A B Testing Usability Testing Figma Framer ChatGpt GA4

Product Designer

PrepInsta

May 2024 - Sep 2024 (4 months)

Designed an intuitive Learning Management System (LMS) to enhance user experience and streamline cohort progress tracking. Implemented a login-gated content strategy that drove a 3x increase in user sign-ups.