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Ayu AgustinAA
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Ayu Agustin

@ayuagustin

Customer service and UX research at OVO and Telkomsel, documenting user feedback to support service evaluation.

Indonesia
Message

At OVO, I spoke directly with users of digital financial services, including Lending, Insurance, and Payments, to understand their needs and pain points. I prepared routine reports for service evaluation and worked with the Data team to ensure accurate records.

At Kuncie by Telkomsel, I established workflows and documentation standards for recording user interactions and feedback consistently.

At Axiata Digital Service Indonesia, I analyzed customer feedback and complaints about digital products, identifying frequent issues for routine service evaluation reports. I also recorded interviews and consultations and coordinated with Design, Product, and Business to ensure user solutions followed company policy and SOPs.

Since 2024, I’ve worked remotely as a freelance consultant, communicating with customers and recording their concerns and needs for service evaluation. I also evaluate and refine Indonesian-language AI outputs, including text and audio data annotation, through freelance platforms.

Experience

Work history, roles, and key accomplishments

IC
Current

Senior UX Researcher

Independent Consulting

Aug 2025 - Present (1 year 3 months)

Communicates directly with client's customers to understand their concerns and needs, recording findings completely and accurately for service evaluation. Works fully remote with strong discipline and accountability to client deadlines.

OV

Senior UX Researcher

OVO

Jan 2020 - Sep 2021 (1 year 8 months)

Interacted directly with users of digital financial services to understand their needs and pain points. Prepared routine findings reports for service evaluation and improvement, working with the Data team to ensure recording accuracy.

LI

Research Expertise

Lintasarta

Jan 2017 - Dec 2019 (2 years 11 months)

Focused on research expertise in smart city initiatives.

SD

Marketing Insight

Synthesis Development

Jan 2015 - Dec 2017 (2 years 11 months)

Provided marketing insight and analysis.

MI

Marketing Analyst

Mount Scopus Indonesia

Jan 2014 - Dec 2015 (1 year 11 months)

Performed marketing analysis and support.

PI

Consumer Researcher

Pizza Hut Indonesia

Jan 2012 - Dec 2014 (2 years 11 months)

Conducted consumer research to gather insights.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Google UX Design, UX Design

2026 - 2026

Completed the Google UX Design certification in 2026.

Google logoGO

Google

Google Project Management Specialization, Project Management

2026 - 2026

Completed the Google Project Management Specialization in 2026.

Universitas Indonesia logoUI

Universitas Indonesia

Bachelor of Social Sciences, Sociology

2008 - 2012

Bachelor of Social Sciences in Sociology from Universitas Indonesia, completed in 2012.

Tech stack

Software and tools used professionally

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