Aymen Medjeber

I’m a Paid Social Manager with 6+ years of hands-on experience managing Meta and TikTok campaigns for 80+ brands, with proven results in DTC and ecommerce environments. I’m known for data-driven precision in audience architecture and performance optimisation, while keeping creative momentum strong.

At LKERIA Real Estate Agency, I owned all paid social campaigns across Facebook, Instagram, and TikTok—managing audience strategy, creative direction, and daily optimisation in parallel. I built structured full-funnel audience architectures using Meta Pixel, Custom Audiences, and Lookalikes, running cold acquisition, warm retargeting, and cart-abandonment sequences together to maximise conversion at every funnel stage.

I run systematic creative A/B testing cycles every week—testing hooks, formats, CTAs, and visual styles—to identify winning creatives, retire underperformers, and scale before ad fatigue. I track and analyse performance in Google Analytics and Meta Ads Manager, then deliver weekly reports with clear attribution data and specific budget reallocation recommendations backed by evidence.

I also bring full creative production capability, producing ad creatives independently using Canva, Adobe Photoshop, and Adobe Premiere Pro—so campaigns never stall waiting on design. As a Freelance Marketing Consultant, I managed paid social strategy from brief to performance report for 50+ local and international brands, and used AI tools like ChatGPT, Grok, and Claude AI to accelerate creative ideation and copy generation while maintaining brand voice.