ayşenur özçelik

Lead infrastructure and governance programs for digital products, managing budget, forecasting, and cross-functional alignment to ensure consistent delivery across CRM and infrastructure teams.

Led three scrum teams (39 members) delivering mobile product portfolio for stores and employees, coordinating stakeholders and external partners to achieve 30% faster delivery and improved collaboration.

Managed end-to-end lifecycle of BiP mobile app with 20M+ MAUs, owned roadmaps and backlog, and ran A/B tests to improve user experience, increasing customer satisfaction by 25%.

Owned corporate roaming and SME mobile product portfolios, developed strategy and innovation roadmaps, and led agile execution to deliver product objectives across cross-functional teams.

Developed segmentation and retention strategies using SQL and SAS to reduce churn and designed campaign plans to maximize customer engagement across channels.

Owned solution vision, roadmap, and backlog for MVNO operations, acting as single point of contact for partners and driving stakeholder engagement across technical and operational teams.

Completed a Master of Science in Information Technology focused on advanced IT concepts and applied technologies.

Earned a Bachelor of Science in Economics with coursework spanning economics fundamentals over a five-year program.

Participated in an academic exchange program at the University of Modena focused on coursework complementary to the home economics degree.