
Ayela Mujeeb
@ayelamujeeb
M&A Business Development professional at Contour Software who improved target meeting engagement rates by 60%.
What I'm looking for
At Contour Software (Jonas Software & Perseus Division), I identify and evaluate M&A targets across vertical markets, contributing to the expansion of Jonas Software’s global portfolio.
I use Apollo for targeted outreach and lead generation, contributing to a 60% improvement in meeting engagement rates. I also use Inven and ZoomInfo to research niche software verticals and uncover potential acquisition targets.
At Contour Software, I conduct financial and strategic analyses to assess acquisition fit and valuation potential. I generate Salesforce reports and dashboards to track pipeline performance and lead progress.
Earlier, I produced business, marketing, and technical content for global clients through Upwork / ABD / Writerby. I also supported employee screening processes at Giant Group and marketing and public relations activities for Telenor Pakistan’s Digital Punjab campaign.
Experience
Work history, roles, and key accomplishments
Senior M&A Business Development
Contour Software
Oct 2022 - Present (4 years 1 month)
Orchestrated targeted outreach and email campaigns to engage M&A targets, improving meeting engagement rates by 60%. Leveraged tools like Apollo, Inven, and ZoomInfo for lead generation and market research, and generated Salesforce reports to track pipeline performance.
Content Writer
Upwork / ABD / Writerby
Feb 2021 - Oct 2022 (1 year 8 months)
Produced high-quality business, marketing, and technical content for global clients. Optimized content for SEO and collaborated with international teams on data-driven reports.
Screening Administrator
Giant Group
Nov 2020 - Feb 2021 (3 months)
Managed employee screening processes for UK-based clients and supported the NHS Project. Maintained accurate, audit-ready records aligned with data protection regulations.
Intern
Telenor Pakistan
Jun 2020 - Aug 2020 (2 months)
Assisted in marketing and public relations activities for the Digital Punjab campaign. Supported cross-departmental collaboration and stakeholder communication.
Education
Degrees, certifications, and relevant coursework
National University of Computer and Emerging Sciences (FAST-NUCES)
Bachelor of Business Administration, Marketing
2016 - 2020
Bachelor of Business Administration in Marketing from the National University of Computer and Emerging Sciences (FAST-NUCES) from 2016 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
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