At On Purpose Media, I was the sole SEO specialist for most of my tenure, managing organic and local SEO for 25 home-services clients. I moved local grid rankings from average positions 8–10 into the top three for HVAC keywords and reached top-three organic positions.
I also grew organic traffic 20%+ within three months of redesigns, and increased Google Business Profile interactions by up to 50% year over year for established clients and up to 200% for new ones. My work included technical audits, site plans, content orders, and conversion tracking.
At Consultwebs, I performed monthly on-page optimization for law firm websites, improving rankings from page five to the top three. I also handled local SEO, citations, technical fixes, publishing, reporting, and content strategy, and trained new SEO analysts.
As a freelance SEO Specialist, I create strategies and quarterly roadmaps for e-commerce and service businesses, run on-page and local optimizations, and consult on competitive SEO. I use tools including SEMrush, Screaming Frog, Google Search Console, and Google Analytics.
