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Aufar Mahardi

@aufarmahardi

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Creative UI/UX & Web Design Manager with 15+ years experience.

Indonesia

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

As a passionate and analytical UI/UX & Web Design Manager with over 15 years of experience, I have dedicated my career to crafting intuitive digital experiences for leading media and consumer brands. My expertise lies in Figma, responsive design, and front-end development, where I consistently deliver user-focused solutions that drive measurable growth. I take pride in my proven ability to lead design teams and projects from wireframe to launch, ensuring that every detail aligns with user needs and business goals.

Throughout my career, I have founded and designed OtoGears.com, a niche automotive media platform that has attracted over 10,000 monthly users. My role as Graphic, UI/UX & Web Design Manager at VIVA Media Baru has allowed me to lead a cross-functional design team in revamping major platforms, resulting in a 35% increase in mobile engagement. I thrive on streamlining design workflows and establishing UI guidelines that accelerate product rollouts, all while coordinating effectively with various stakeholders to maintain brand consistency.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

OtoGears.com

Nov 2022 - Present (2 years 11 months)

Founded and designed a niche automotive media platform, attracting over 10,000 monthly users. Built the entire platform from scratch using a modern web stack (HTML, SCSS, jQuery, PHP).

HTML SCSS jQuery PHP SEO Social Media Marketing Web Design Platform Development

Current

Graphic, UI/UX & Web Design Manager

Current

VIVA Media Baru

Jun 2022 - Present (3 years 4 months)

Led a cross-functional design team in revamping three major platforms (VIVA.co.id, tvOnenews.com, VLIX.id), increasing mobile engagement by 35%. Streamlined the design workflow using Figma & Adobe XD, reducing production time by 25%.

Figma Adobe XD Design Systems Cross Functional Team Leadership Product Development Web Design Mobile Engagement

Assistant Design Manager

VIVA Media Baru

Nov 2019 - Present (5 years 11 months)

Assisted in leading design initiatives across VIVA’s news portals, boosting click-through rates by 18%. Conducted weekly UX audits and implemented usability improvements, reducing bounce rate by 12%.

Usability Testing Design Leadership Bounce Rate Reduction UI UX Design

Web Designer

VIVA Media Baru

Oct 2016 - Present (9 years)

Designed responsive layouts and page templates for VIVA and its subsidiaries, contributing to a 28% increase in organic traffic. Migrated legacy HTML/CSS to a modular SCSS system, enhancing scalability and maintainability.

Responsive Design HTML CSS SCSS Web Design Scalability

General Manager

Indogamers

Jun 2015 - Present (10 years 4 months)

Directed digital operations and design strategy for a gaming community with over 100,000 monthly users. Introduced a gamified UI and revamped website UX, improving user retention by 22%.

Digitizing Operations Design Strategy UX Revamp User Retention Team Management Web Design

Head of Web Development

Maxindo Content Solution

Jun 2013 - Present (12 years 4 months)

Oversaw web development and design for B2B and B2C clients, delivering over 25 projects. Increased client satisfaction scores by 30% through effective UX planning and execution.

Web Development Web Design Project Management Responsive Design