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Atul Atul

@atulatul

Senior Product Manager building AI-driven B2B and consumer products for growth and retention.

India
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What I'm looking for

I’m looking to own AI-driven product outcomes end-to-end—0→1 discovery, roadmap and GTM—paired with rigorous experimentation (A/B testing, North Star metrics). I want a team that values data, fast iteration, and measurable growth in retention and monetisation.

I’m a Senior Product Manager with 5+ years building and scaling AI-driven B2B and consumer products across media and SaaS. I focus on 0→1 product discovery and data-driven experimentation to drive growth, engagement, monetisation, and retention.

At The Hindu Group, I led an app & web platform revamp on CUE CMS and launched 26 new features that lifted ratings from 1.4 to 4.0+ on iOS & Android—doubling subscriptions and growing MAU 3x. I also built an AI-powered ePub reader that increased avg. session depth by 6+ minutes and drove 800+ subscriber conversions, and shipped an AI election platform using live data APIs to automate 36,000+ constituency pages, delivering 25% higher page views and 800K+ total views.

Previously at Sprinklr, I owned end-to-end development and GTM of a social listening SaaS platform, onboarding 13 enterprise customers in early access and generating $2M+ ARR. I’ve learned to pair AI capability (LLMs, prompt engineering, AI prototyping) with practical product analytics, North Star metrics, and stakeholder management—so teams can move fast, measure rigorously, and improve outcomes.

Experience

Work history, roles, and key accomplishments

TG
Current

Senior Product Manager

The Hindu Group

Jan 2023 - Present (3 years 5 months)

Revamped The Hindu and BusinessLine ePaper app/web experiences on CUE CMS, launching 26 features that lifted ratings from 1.4 to 4.0+ and doubled subscriptions while growing MAU 3x. Built and scaled AI-driven products (ePub reader, election platform, personalized segmentation) delivering $2M+ ARR, 40K+ subscriber growth, and 65% engagement uplift.

SP

Product Analyst

Sprinklr

Mar 2021 - Jan 2023 (1 year 10 months)

Led 0→1 development and GTM for a social listening SaaS platform, onboarding 13 enterprise customers in early access and generating $2M+ ARR. Established partnerships (Factiva, FT.com, Dow Jones) to expand coverage and integrated Salesforce/ERP/analytics to reduce churn by 5% and increase upsell by 10% in one quarter.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology (BHU), Varanasi logoIV

Indian Institute of Technology (BHU), Varanasi

Bachelor of Technology, Mining Engineering

Grade: 8.61/10

B.Tech in Mining Engineering from IIT (BHU), Varanasi, graduating in 2020 with a CGPA of 8.61/10.

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