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Asra Irshad

@asrairshad

Content leadership and SEO-driven eBook publishing with US client-facing editorial quality.

Pakistan
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What I'm looking for

I’m looking for a role where I can lead editorial and content teams end-to-end—publishing, SEO, and marketing coordination—while collaborating with clients (including US stakeholders) to deliver high-quality eBooks and web content that drive results.

I lead a content team as a Content Department Manager at Qtechnologies, overseeing eBook production plus website content and marketing copy. I focus on quality, clear internal communication, and strong collaboration with our US-based clients.

In this role, I helped publish 100+ books across 10+ genres and adapted about 8 books into screenplays for TV series and feature films. I also work alongside WordPress and custom web developers to plan content and layout, add SEO-optimized copy, and support successful PPC campaigns, including content planning for multiple clients’ author websites.

Previously, as a Content Department Assistant Manager, I wrote, proofread, and edited eBooks to ensure they were error-free and publishing-ready, while coordinating with the SEO department to publish blogs and articles. Earlier experience included content marketing for US service providers and executive creative writing for spiritual and high-priority projects, including outlines, screenwriting, and film/TV script work.

Experience

Work history, roles, and key accomplishments

QT

Content Department Assistant Manager

Qtechnologies

Apr 2023 - Aug 2024 (1 year 4 months)

Write, proofread, and edit eBooks to ensure accuracy and publishing-ready formatting (including covers). Published 100+ books across fiction, history, religion, post-colonial, mystery, horror, non-fiction, and technical genres, and supported SEO blogs and articles.

IG

Content Marketer

Ibex Global

Nov 2021 - Apr 2023 (1 year 5 months)

Create marketing content including blogs, long-form articles, and on-page content, using strategies to improve search ranking and differentiation. Marketed internet, TV, and home security services for US providers including Comcast by Xfinity, Spectrum, AT&T, ADT, and FirstEnergy.

AL

Executive Creative Content Writer

ABTACH Ltd

Nov 2020 - Oct 2021 (11 months)

Led high-priority eBooks work including spiritual books, fiction outlines, and screenwriting responsibilities. Wrote screenplays for TV and film as part of the fiction and screenplay workflow.

Education

Degrees, certifications, and relevant coursework

University of Karachi logoUK

University of Karachi

Master's in English Literature, English Literature

2016 - 2018

Grade: 2 Division

Completed a Master's program in English Literature at the University of Karachi, graduating in 2nd division.

Tech stack

Software and tools used professionally

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