Zoha Shakoor
@zohashakoor
Senior Content Strategist with expertise in SEO and content management.
What I'm looking for
I am a Senior Content Strategist with over 7 years of experience in crafting innovative content strategies that enhance brand awareness and drive website traffic. My expertise lies in producing SEO-optimized content, engaging eBooks, and impactful product documentation. I have successfully guided teams in various organizations, focusing on delivering compelling narratives that resonate with target audiences.
Throughout my career, I have implemented comprehensive SEO initiatives that have significantly improved content visibility and organic traffic. At Disrupt, I revamped existing content, resulting in an average blog ranking improvement of 15+ positions. My strategic approach has led to a consistent increase in monthly blog traffic and engagement, showcasing my ability to adapt and thrive in dynamic environments.
I am passionate about developing and documenting SOPs for content creation, ensuring efficiency and consistency across all assets. My leadership experience includes managing cross-functional teams and optimizing content types to meet diverse marketing needs. I am committed to continuous growth and learning, always seeking to enhance my skills and contribute to the success of my team and organization.
Experience
Work history, roles, and key accomplishments
Senior Content Producer
Disrupt (Formerly Gaditek)– SQUATWOLF
Nov 2023 - Present (1 year 9 months)
Implemented comprehensive SEO initiatives, optimizing on-page and off-page elements to enhance search engine visibility and drive sustained organic traffic growth. Revamped and optimized existing content, improving blog rankings by an average of 15+ positions, seeing significant ranking improvements, contributing to increased organic traffic.
Content Strategist
Astera
Dec 2023 - Oct 2024 (10 months)
Executed content strategies to support product launches, website traffic growth, and brand awareness for Astera, a product-based data management company. Authored SEO-optimized blog posts, successfully attracting organic traffic and generating 2 to 5 leads per post by targeting relevant keywords and user search intent.
Senior Content Writer
Casa De Tech
Sep 2018 - Apr 2022 (3 years 7 months)
Produced well-written and engaging content for a range of platforms, including websites, blogs, social media, and promotional materials. Created keyword-rich content assets for a network of 20+ clients, managed editorial calendar, and built a team of 15 additional staff writers.
Education
Degrees, certifications, and relevant coursework
National University of Sciences & Technology
Master of Science, Mass Communication
Focused on advanced communication theories and practices, preparing for strategic roles in media and content. Developed strong research and analytical skills applicable to diverse communication challenges.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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