Zoha ShakoorZS
Open to opportunities

Zoha Shakoor

@zohashakoor

Senior Content Strategist with expertise in SEO and content management.

Pakistan
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What I'm looking for

I seek a role that fosters creativity and allows for strategic content development, with opportunities for professional growth.

I am a Senior Content Strategist with over 7 years of experience in crafting innovative content strategies that enhance brand awareness and drive website traffic. My expertise lies in producing SEO-optimized content, engaging eBooks, and impactful product documentation. I have successfully guided teams in various organizations, focusing on delivering compelling narratives that resonate with target audiences.

Throughout my career, I have implemented comprehensive SEO initiatives that have significantly improved content visibility and organic traffic. At Disrupt, I revamped existing content, resulting in an average blog ranking improvement of 15+ positions. My strategic approach has led to a consistent increase in monthly blog traffic and engagement, showcasing my ability to adapt and thrive in dynamic environments.

I am passionate about developing and documenting SOPs for content creation, ensuring efficiency and consistency across all assets. My leadership experience includes managing cross-functional teams and optimizing content types to meet diverse marketing needs. I am committed to continuous growth and learning, always seeking to enhance my skills and contribute to the success of my team and organization.

Experience

Work history, roles, and key accomplishments

DS
Current

Senior Content Producer

Disrupt (Formerly Gaditek)– SQUATWOLF

Nov 2023 - Present (1 year 9 months)

Implemented comprehensive SEO initiatives, optimizing on-page and off-page elements to enhance search engine visibility and drive sustained organic traffic growth. Revamped and optimized existing content, improving blog rankings by an average of 15+ positions, seeing significant ranking improvements, contributing to increased organic traffic.

AS

Content Strategist

Astera

Dec 2023 - Oct 2024 (10 months)

Executed content strategies to support product launches, website traffic growth, and brand awareness for Astera, a product-based data management company. Authored SEO-optimized blog posts, successfully attracting organic traffic and generating 2 to 5 leads per post by targeting relevant keywords and user search intent.

Education

Degrees, certifications, and relevant coursework

National University of Sciences & Technology logoNT

National University of Sciences & Technology

Master of Science, Mass Communication

Focused on advanced communication theories and practices, preparing for strategic roles in media and content. Developed strong research and analytical skills applicable to diverse communication challenges.

Tech stack

Software and tools used professionally

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Zoha Shakoor - Senior Content Producer - Disrupt (Formerly Gaditek)– SQUATWOLF | Himalayas