Open to opportunities

Zoha Shakoor

@zohashakoor

Content Team Lead | SEO & CRM Strategy | E-commerce, B2B SaaS & DTC | 7+ Years Driving Organic Growth, Engagement & Retention

Pakistan

Message

What I'm looking for

I seek a role that fosters creativity and allows for strategic content development, with opportunities for professional growth.

I'm a content strategist and team lead with 7+ years of experience building content systems that drive real results; organic traffic, qualified leads, and repeat purchases.

My work sits at the intersection of strategy and execution. I've led content across CRM (email, WhatsApp, push), SEO, and web for performance-driven brands in e-commerce and B2B SaaS, building editorial calendars, SOPs, and QA processes that keep cross-functional teams aligned and campaigns shipping on time.

I work well with Performance, Product, and Design teams, translating briefs into clear, on-brand copy, and turning data into content decisions. Open to remote Content Manager or Content Team Lead roles globally.
📩 zohashakoor12@gmail.com

Experience

Work history, roles, and key accomplishments

Current

Senior Content Producer

Current

Disrupt (Formerly Gaditek)– SQUATWOLF

Nov 2023 - Present (2 years 5 months)

Implemented comprehensive SEO initiatives, optimizing on-page and off-page elements to enhance search engine visibility and drive sustained organic traffic growth. Revamped and optimized existing content, improving blog rankings by an average of 15+ positions, seeing significant ranking improvements, contributing to increased organic traffic.

SEO Content Creation Performance Marketing Email Marketing SOP Development

Content Strategist

Astera

Dec 2023 - Oct 2024 (10 months)

Executed content strategies to support product launches, website traffic growth, and brand awareness for Astera, a product-based data management company. Authored SEO-optimized blog posts, successfully attracting organic traffic and generating 2 to 5 leads per post by targeting relevant keywords and user search intent.

Content Strategy SEO Social Media Management

Senior Content Writer

Casa De Tech

Sep 2018 - Apr 2022 (3 years 7 months)

Produced well-written and engaging content for a range of platforms, including websites, blogs, social media, and promotional materials. Created keyword-rich content assets for a network of 20+ clients, managed editorial calendar, and built a team of 15 additional staff writers.

Content Writing Keyword Research Editorial Calendar Management Team Leadership Technical Communication Content Production

Education

Degrees, certifications, and relevant coursework

National University of Sciences & Technology

Master of Science, Mass Communication

Focused on advanced communication theories and practices, preparing for strategic roles in media and content. Developed strong research and analytical skills applicable to diverse communication challenges.