farwa shah

Oversaw and accelerated content creation and curation for all customer-facing communications, owning the brand voice and ensuring consistency, accuracy, and quality of all marketing content. Created new sales enablement tools including pitch decks, case studies, and white papers for networking and selling purposes.

Led tech copywriting, content distribution, and brand strategy for Blockchain development projects, tracking KPIs and using Google Analytics for data-driven decisions. Managed a team of six writers, ensuring UX-friendly and responsive design while maintaining in-depth content editing according to consumer expectations.

Served as a product evangelist by developing and sharing technical product knowledge through how-to articles, manuals, and guides. Wrote release notes, product manuals, user guides, and FAQs, ensuring aesthetical appeal, layout, correct terminology, and style.

Researched and created content on emerging technologies like Blockchain, IoT, Big Data, AI, and Machine Learning. Wrote various content types including Guest Posts, Sponsored Posts, Business Content, Email Marketing Content, and Technical Documentation for a test management tool.

Focused on advanced studies in international relations, deepening understanding of global political dynamics and theories. Engaged in research and analysis of complex international issues.

Completed a Bachelor of Science with honors in Mass Communication, gaining expertise in various aspects of media and communication. Developed strong skills in content creation, media analysis, and communication strategies.