Open to opportunities

Asmaa Mostafa

@asmaamostafa

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Media intelligence analyst delivering multilingual insights for global China market strategy.

United Arab Emirates

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What I'm looking for

I’m looking for a role where I can deliver structured media intelligence and China-market insights—analysing high-volume global coverage, spotting emerging narratives and reputational risks, and supporting international clients with multilingual monitoring.

I’m a Multilingual Media Intelligence Analyst with experience analysing large volumes of global media coverage and delivering structured insights for international organisations. I currently analyse 1000+ global news articles daily, identifying key narratives, reputational risks, and emerging industry trends affecting international brands.

I strengthen reporting accuracy through multilingual media monitoring (English & Chinese) and by categorising and coding articles using structured frameworks. I’ve supported clients including Hyatt, ST Engineering, and Aston Martin, and I also bring China market research strength—grounded in my MBA from Jiangnan University and my understanding of Chinese business culture and digital ecosystems like WeChat, Xiaohongshu, and Douyin.

Experience

Work history, roles, and key accomplishments

Current

Media Intelligence Analyst

Current

A Data Pro

Oct 2024 - Present (1 year 6 months)

Analyse 1,000+ global news articles daily to assess relevance, sentiment, and duplication across industries. Categorise and code multilingual (English/Chinese) coverage to surface emerging narratives and reputational risks for international reporting projects.

Media Intelligence Media Monitoring Sentiment Analysis News Categorisation Data Analysis

Current

Social Media Analyst

Current

Upwork

Aug 2023 - Present (2 years 8 months)

Develop digital content strategies and campaigns for Chinese platforms, focusing on WeChat, Xiaohongshu, and Douyin. Apply SEO and localisation while creating short-form video content and providing Chinese translation for marketing materials.

Social Media Strategy WeChat Xiaohongshu Douyin Short form Video SEO Chinese Translation

Deputy HR Manager

China Chemical Engineering Co., Ltd

Jan 2022 - May 2023 (1 year 4 months)

Supported recruitment and onboarding processes and managed HR administrative operations. Coordinated payroll activities and helped ensure compliance with company policies and labour regulations.

Recruitment support Onboarding HR & Administration Compliance Management

Chinese Translator & Interpreter

Freelance

Provide Chinese–Arabic interpretation for business meetings and negotiations. Translate marketing materials, documents, and digital content with linguistic and cultural accuracy in multilingual communication.

Interpretation Multilingual Communication

Education

Degrees, certifications, and relevant coursework

Jiangnan University

Master of Business Administration, Business Administration

Earned an MBA in Business Administration from Jiangnan University. Built knowledge of Chinese business culture and digital ecosystems.

Ain Shams University

Bachelor's Degree, Chinese Language

Completed a bachelor’s degree in Chinese Language at Ain Shams University. Developed foundational knowledge in Chinese language studies.

Xiamen University

Chinese Language Scholarship Program, Chinese Language

Participated in the Chinese Language Scholarship Program at Xiamen University. Strengthened Chinese language skills for professional and cross-cultural communication.