At Acxiom - Omnicom Media, I analyze market, audience, and media data to generate insights for strategic decision-making. I use GWI, Statex, and YouGov Profiles for audience profiling.
I track consumer trends, cultural insights, and industry developments to support media agencies, and develop reports and presentations for agencies and clients. I also coordinate analytics tool access and license allocation across agencies.
At Grand View Research, I analyzed market trends, competition, and emerging opportunities. I used quantitative and qualitative research for market estimates and forecasts, customized research approaches to client requirements, and contributed to end-to-end report writing.
