@asmaafreen
I grow social brands through content strategy, community engagement, and performance-led planning.
ZimbabweI've managed end-to-end social presence for Lyxel and Flamingo clients including Vstar, Sunfeast Baked Creations, and Swiggy Delivery Partners, turning briefs into content strategies, assets, approvals, and performance reporting.
I also grew Urbo’s Instagram from 5K to 7K followers and generated 500+ leads through social strategy, community management, and social listening. Through Pizza and Palazzos, I’ve built an independent platform from the ground up, with a reel reaching 100K+ views.
Work history, roles, and key accomplishments
Pizza and Palazzos
Jan 2018 - Present (8 years 7 months)
Built and grown a personal social media platform from the ground up, applying content strategy and audience growth principles that took a reel past 100K+ views. Manage planning, scheduling, and community engagement independently, using performance data to guide content direction.
Lyxel and Flamingo
Jan 2024 - Jan 2025 (1 year)
Managed client relationships end-to-end for three brands, owning strategy and deliverables from brief to final approval. Developed content strategy and managed social media assets for Sunfeast Baked Creations and Swiggy Delivery Partners.
Reshmi Degree College
Jan 2019 - Jan 2024 (5 years)
Taught English while staying engaged with social media and content strategy independently.
Urbo
Jan 2018 - Jan 2019 (1 year)
Owned end-to-end social strategy for the brand, covering research, content calendars, and performance reporting, growing Instagram from 5K to 7K followers and driving 500+ leads. Managed community engagement and social listening across Instagram, Facebook, Twitter, and web.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Electronics and Communications
2011 - 2015
Pursued a Bachelor of Engineering and Technology in Electronics and Communications, gaining a strong technical foundation.
Software and tools used professionally
ZimbabweYou can contact Asma and 90k+ other talented remote workers on Himalayas.
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