Aslı Oliveira
@asloliveira
Experienced fashion merchandising and planning manager driving sales and profitable inventory decisions.
SpainWhat I'm looking for
I am a seasoned fashion merchandising and planning manager with extensive retail leadership experience across international multi‑fascia retailers including Sonae, Inditex (Zara) and MUDO. I combine strong analytical capability with hands‑on store management to drive sales, optimize stock and deliver profitable seasonal planning.
At Sonae I reported to the Country Manager as Brand Merchandising & Planning Manager for Zippy Kid Store, overseeing 15 sales points, OTB budgeting, forecasting, allocations and promotions to meet sales, stock and profitability targets. Earlier roles include store management responsibilities with full P&L, team leadership, visual merchandising and inventory control.
I hold training in Brand Management and Fashion & Luxury Goods from Marmara University and the European School of Economics (Milan), and I bring a pragmatic, data‑driven approach to merchandising, planning and retail operations.
Experience
Work history, roles, and key accomplishments
SOBrand Merchandising & Planning Manager
Sonae
Jan 2011 - Mar 2015 (4 years 2 months)
Managed merchandising, sales planning and OTB for Zippy Kid Store across 15 sales points, improving stock allocation and forecasting to meet sales and profitability targets.
ZAStore Manager
Zara
Feb 2010 - Dec 2010 (10 months)
Led store operations through Inditex management trainee program, overseeing sales team, visual merchandising and inventory processes to drive store performance.
Store Manager
Mudo
Feb 2005 - Feb 2010 (5 years)
Managed a 1,000 m2 Mudo City Store with €3M annual turnover and 35 staff, driving sales growth through merchandise assortment, visual displays and staff development.
Education
Degrees, certifications, and relevant coursework
ECEuropean School of Economics, Milan Campus
Certificate, Fashion and Luxury Goods
2015 - 2015
Completed a Fashion and Luxury Goods course focused on luxury brand strategy, marketing, buying, merchandising and event planning.
IIInstituto Cervantes (Spanish Language School, Istanbul)
Language Courses, Spanish Language
2015 - 2015
Completed Spanish language studies at the Instituto Cervantes in Istanbul.
MUMarmara University
Professional Training, Brand Management
2013 - 2013
Attended Brand Management training to develop skills in brand strategy and marketing within retail contexts.
King's College (English Language School)
Language Courses, English Language
2001 - 2004
Attended English language courses to achieve fluency.
EUEge University
Bachelor of Science, Landscape Architecture
1995 - 2000
Studied Landscape Architecture at Ege University from 1995 to 2000.
Availability
Location
SpainAuthorized to work in
Job categories
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