Open to opportunities

Ashwin User

@ashwinuser4

Message

I design enterprise SaaS and AI products that simplify complex workflows and drive adoption.

India

Message

What I'm looking for

I'm looking to design enterprise SaaS and AI products where I can simplify complex workflows, build scalable systems, and improve customer adoption through research, strategy, and inclusive design.

At Uber, I reimagined security workflows across 10+ cities and turned fragmented configuration into a self-serve testing experience that helps engineers catch eligibility issues before production. I also mentor designers across EMEA/APAC and support accessibility-focused onboarding.

Previously, I led 0→1 AI social screening at Phyllo, helping secure eight clients worth over $300K, and built enterprise product experiences at Razorpay and Zeotap. I create scalable design systems, prototypes, and end-to-end SaaS experiences that improve adoption, growth, and team delivery.

Experience

Work history, roles, and key accomplishments

Current

Product Designer II

Current

Uber

Nov 2025 - Present (11 months)

Reimagined complex security workflows, enabling operations teams to manage restrictions across 10+ cities in a single workflow. Transformed a fragmented configuration experience into a self-serve testing workflow and mentored designers across EMEA/APAC.

Security Workflows Configuration Self Serve Testing Mentorship Accessibility Inclusive Design

Product Designer

Phyllo

Oct 2023 - Nov 2025 (2 years 1 month)

Led design and end-to-end customer experience for an AI-powered Social Screening product (0→1), securing 8 clients within 6 months with a total deal size exceeding $300K. Enabled 5+ enterprise sales wins by building high-fidelity prototypes and designed micro-apps for top-of-funnel growth.

AI Social Media Screening Prototyping High Fidelity Prototyping User Adoption Micro Apps Growth

Product Designer

Razorpay

Apr 2022 - May 2023 (1 year 1 month)

Built and owned end-to-end customer experience for Razorpay Line of Credit at 0-to-1 phase, achieving 500+ business users within 90 days of launch. Redesigned navigation and add-on cards experience for RazorpayX Corporate Cards, improving dashboard usage score by 32%.

End to End Design Line Of Credit Dashboard Design Navigation Corporate Cards

Sr. UX Designer

Zeotap

Mar 2018 - Apr 2022 (4 years 1 month)

Led design for Zeotap's core product offerings, Symphony and Predictive Audiences. Established a scalable design system for enterprise SaaS, conducted user research, and improved design-dev handoff times by over 40%.

Design Systems User Research Wireframing Prototyping Enterprise SaaS Journey Orchestration AI Audience Segmentation

Intern

Ericsson

Mar 2017 - May 2017 (2 months)

Part of Ericsson's Mediation team, collaborating on configuration and code for Grace Period Enhancement of OOREDOO, Kuwait. Managed server health reports and statuses.

Configuration Codes Server Health Mediation