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aditi dwivedi

@aditidwivedi1

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Product Designer turning messy problems into end-to-end launches, design systems, and AI-augmented workflows.

India

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What I'm looking for

I’m looking for a team where I can own end-to-end product design—0-to-1 launches, design systems, and data-driven iterations—while using AI-augmented workflows. I thrive with craft, curiosity, and tight cross-functional collaboration.

I’m a Product Designer who finds clarity in messy product problems and gets quiet joy from pixel-level details. I’ve shipped end-to-end across fintech, design studios, and freelance work—from research and wireframes to live design systems in production.

At Instantpay (Fintech, B2B SaaS), I’ve led redesign work end-to-end: I grew new user signups by 42.3% using post-launch analytics and redesigned the pre-login web experience across landing, sign-up, and onboarding flows. I also lifted Daily Active Users by 13.37% and downloads by 3.2% by reworking the post-login dashboard across 6 modules.

I build design systems and take ownership through engineering handoff, creating information architecture, prototypes, high-fidelity mockups, and final UI. I’ve supported usability testing, heuristic evaluation, and A/B testing—always keeping mobile-first, responsive, and data-driven decisions at the center.

Recently, I’ve been designing alongside Claude and exploring how AI reshapes day-to-day workflows. I also led a 0-to-1 solo launch with DukPdf, a live PDF toolkit (dukpdf.com), and continue iterating post-launch to refine flows, components, and visual details.

Experience

Work history, roles, and key accomplishments

Current

Sr. Associate UI/UX Designer

Current

Instantpay India Ltd.

Apr 2024 - Present (2 years 2 months)

Led end-to-end redesign of the pre-login web experience (landing, sign-up, onboarding) for a B2B SaaS fintech, driving a 42.3% increase in new user signups via post-launch analytics. Redesigned the post-login dashboard across 6 modules, lifting Daily Active Users by 13.37% and downloads by 3.2% through product analytics, and established the Insurance module’s primary user/agent flow via research a

User Research Information Architecture Wireframing Prototyping Interaction Design Usability Testing A B Testing Design Systems

Current

Product Designer

Current

DukPdf

Designed and launched DukPdf, a 0-to-1 solo product PDF toolkit for everyday tasks like merge, split, compress, and convert, owning end-to-end product definition from user research to final UI. Built a responsive system with design tokens/component libraries and WCAG-aligned accessibility, and continued post-launch iteration for pixel-perfect interactions.

Product Design Design Tokens Design Systems Component Libraries Wireframing Information Architecture Accessibility Responsive UI

Freelance UI Designer

Noormer Tech

Jul 2023 - Sep 2023 (2 months)

Delivered shippable, responsive UI for client web products by partnering remotely with founders and engineers, iterating on interface design in Agile sprints and completing pixel-accurate handoff.

Responsive UI Visual Design UI Handoff Sprints Remote Collaboration Stakeholder Management Interaction Design

Visual Design Intern

Bridge UX Design Studio

Mar 2023 - Aug 2023 (5 months)

Supported UX and visual design delivery for consumer and enterprise clients across an agency portfolio, using prompt-driven research and contributing designs within Agile sprints.

UX Design Visual Design User Research Prototyping Sprints Cross Functional Collaboration