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Ashutosh Porwal

@ashutoshporwal1

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Senior Salesforce Marketing Cloud developer focused on email automation.

India

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What I'm looking for

I seek a role leveraging SFMC and CRM integrations where I can lead email automation, improve deliverability, implement data-driven campaigns, and grow into broader project or platform leadership within a collaborative, growth-oriented team.

I am a Senior Software Engineer and Salesforce Marketing Cloud consultant with 6+ years in the IT industry, specializing in Email Studio, Automation Studio, Journey Builder, Content Builder, Contact Builder and Marketing Automation. I have delivered projects integrating SFMC with SFDC, built responsive email templates using HTML/CSS and AMPscript, and managed large data extensions, automations, testing programs and reporting.

My background includes roles at TechMahindra and Merkle Sokrati where I led email development, QA, deliverability checks, A/B and multivariate testing, and client/team training, while leveraging tools such as SQL, Postman, JIRA and various testing platforms to improve campaigns and operations.

Experience

Work history, roles, and key accomplishments

Current

Senior Software Engineer

Current

Tech Mahindra

Jan 2022 - Present (4 years)

Lead Salesforce Marketing Cloud implementations, managing Email Studio, Automation Studio, Journey Builder and Contact Builder to automate campaigns and improve deliverability and QA across automotive projects.

Salesforce Marketing Cloud Automation Studio AmpScript SQL Email Deliverability QA

Senior Email Developer

Merkle Sokrati

Jun 2019 - Jan 2022 (2 years 7 months)

Developed responsive and dynamic email templates with AMPscript, performed segmentation and QA using Litmus/Email on Acid, and configured SFMC data extensions and SQL-based queries to support campaigns.

HTML CSS AmpScript Salesforce Marketing Cloud SQL Litmus Segmentation Landing Pages

Trainee Web Developer

LMG Infotech

Aug 2017 - Mar 2018 (7 months)

Implemented websites using CMS and plugins, integrated payment/payroll modules, and deployed sites to AWS while supporting brand planning and web strategy.