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Ashrujit Bhattacharjee

@ashrujitbhattacharje

Message

Senior communications leader specializing in media relations, internal communications, and crisis strategy.

India

Message

What I'm looking for

I seek senior communications roles where I can lead media relations, crisis strategy, and internal communications, and apply instructional design to drive employee engagement and reputation outcomes.

I am a seasoned communications leader with over two decades of experience across global broadcast media, corporate consultancy, and instructional design. I combine newsroom rigor from roles at BBC World, NDTV and India Today with strategic advisory experience, having advised C-suite clients and organisations like WWF and India Power on reputation, crisis messaging and executive positioning.

I lead internal communications and learning initiatives by applying instructional design to change management and employee upskilling, and have delivered high-impact campaigns and broadcast productions internationally. I am known for simplifying complex narratives, preparing spokespeople, and protecting brand reputation under intense scrutiny.

Experience

Work history, roles, and key accomplishments

Lead Instructional Designer

LearningMate

Jan 2025 - Jul 2025 (6 months)

Led instructional design teams for US-based programs (Penn Foster) from Jan–Jul 2025, directing designers and SMEs to deliver high-impact learning solutions and translating complex technical requirements into clear learning roadmaps.

Instructional Design Stakeholder Management Content Strategy User Centric Design

Instructional Designer

Hurix Digital

Jan 2020 - Dec 2024 (4 years 11 months)

Designed audience-centric, award-winning learning content (2020–2024) for Fortune 500 clients, aligning learning objectives with business outcomes and applying narrative and visual storytelling techniques for high engagement.

Instructional Design Content Strategy Storytelling Learning Experience Design

Founder & Principal Communications Consultant

Communications Consultancy

Jan 2009 - Dec 2019 (10 years 11 months)

Founded and led a strategic communications consultancy (2009–2019), advising C-suite clients and NGOs on media relations, crisis messaging, and reputation management; managed integrated campaigns and stakeholder/government communications for clients including WWF and India Power.

Crisis Communications Media Relations Stakeholder Management Campaign Strategy Public Affairs

Senior Producer / Shift Supervisor

TV Today

Jan 2005 - Dec 2009 (4 years 11 months)

Led editorial operations for a 24/7 news channel (2005–2009), supervising teams of 20–30 journalists, making real-time editorial decisions during breaking news, and maintaining high journalistic and ethical standards.

Team Management Broadcast Ethics Live Decision Making

Output Editor & Series Producer

NDTV / BBC World

Jan 2001 - Dec 2005 (4 years 11 months)

Produced the India Business Report and served on NDTV 24/7 launch teams (2001–2005), managing editorial content to global broadcast standards and shaping channel identity and visual standards.

Editorial Standards Series Production Cross Cultural Communication Channel Launch Content Editing Global Broadcast Compliance