Ashley Phillips
@ashleyphillips
UX/UI designer and systems strategist blending operational rigor with AI-enhanced product design.
What I'm looking for
I am a UX/UI designer and systems strategist who leverages 16 years of operational strategy and three years of applied UX practice to create scalable, profitable digital experiences. I combine hands-on UX design (Figma, prototyping, accessibility) with service strategy and business operations to ground creative decisions in measurable outcomes.
My recent work includes evaluating and training large language models using RLHF, adversarial red teaming, and applying advanced LLM workflows to improve prompt responsiveness and safety. I also founded and operated a high-volume ecommerce business, growing it from a small seed investment to multi-million dollar gross revenue while optimizing SEO, supply chain logistics, and conversion.
I bring a results-driven ethos: improving accounts receivable processes, standardizing operational workflows across affiliates, and shipping design systems that prioritize accessibility and scale. I seek roles where I can bridge product design, AI integration, and business strategy to deliver meaningful impact.
Experience
Work history, roles, and key accomplishments
AI Model Evaluator
Outlier AI
May 2023 - Present (2 years 9 months)
Evaluated and ranked 500+ multi-turn LLM outputs and executed adversarial red team testing to identify safety exploits, improving prompt responsiveness and reducing hallucinations via RLHF protocols.
Ecommerce Founder
Independent Venture
Jan 2020 - Nov 2025 (5 years 10 months)
Bootstrapped a wholesale Amazon business from $63 to multi-million dollar gross revenue, optimized SEO and listing strategies for 700+ SKUs, and secured 90% Buy Box share through pricing and supply-chain optimization.
Operations Strategy Lead
Robertson County News
Aug 2013 - Jul 2021 (7 years 11 months)
Directed fiscal strategy across four business units, migrated accounting to QuickBooks and redesigned AR workflows to reduce negligent AR from 25% to 2.5%, and standardized operational documentation for 40+ affiliates.
Education
Degrees, certifications, and relevant coursework
Full Sail University
Bachelor of Science, User Experience
Grade: 3.96 GPA
Activities and societies: Valedictorian; National Society of Collegiate Scholars; Course Director Award (Technical Writing); Certifications: Social & Behavioral Research (CITI)
Bachelor of Science in User Experience completed with a 3.96 GPA and awarded valedictorian honors; coursework and awards include Technical Writing and CITI Social & Behavioral Research certification.
Availability
Location
Authorized to work in
Website
ashleymphillips.comJob categories
Skills
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